Advertising

“Next Best Everything”: Reinventing Customer Lifecycle Management

By Wes Marsh | Sep 17, 2024

Powered by advanced AI techniques like reinforcement learning, the "Next Best Everything" approach moves beyond simple segmentation to treat each customer as a unique entity with t...

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Unlocking the Power of Real-Time Data

By Claire Glisson | Aug 6, 2024

Tapping into and leveraging customer data in real-time is the key to developing the digital experiences modern customers need and expect. That's where Aqfer's Real Time Data API co...

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Experiments to Help AdTech and MarTech Companies Crush the Competition

By Tom Burg | Jul 30, 2024

Staying competitive in a fast-moving industry like MarTech and AdTech requires almost constant innovation. Here are some experiments to try.

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How to Use Data to Develop Customer-Centric Experiences

By Claire Glisson | Jun 27, 2024

As brands scramble to deliver customer-centric experiences, the onus is on marketing solution providers to empower their brand customers. It’s never been more important to inves...

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7 Strategies to Help Publishers Thrive in the Age of Walled Gardens

By Claire Glisson | Jun 24, 2024

As walled gardens like Facebook, Google and Amazon continue to dominate the digital marketing ecosystem, attracting ad dollars becomes increasingly challenging for independent publ...

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First-Party Data Predictions for a Cookieless Future

By Claire Glisson | May 15, 2024

This post shares insights, predictions, and advice for developing a future-ready first-party data strategy, straight from the top minds in data technology across our Aqfer teams.

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Tagging Beyond the Website: Apps, CTV, and More

By Claire Glisson | Apr 9, 2024

While website tagging remains crucial, businesses must expand their tagging strategies to encompass mobile apps, connected TV (CTV), and other emerging channels. By doing so, compa...

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Unified ID 2.0 Integration Supercharges Aqfer Identify Graph Capabilities

By Wes Marsh | Feb 27, 2024

Aqfer is proud to announce an integration with Unified ID 2.0, an open-source identity solution that leverages encrypted email and phone number data to provide a secure identity so...

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The Future of Identity Spines…are owned by the Advertiser

By Wes Marsh | Oct 23, 2023

For too long, advertisers have been forced to rely on third-party providers. The time is now for advertisers to get a first-party identity spine!

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Clear Channel Outdoor Partners with Aqfer for Data Collaboration

By Wes Marsh | Jul 14, 2023

Advertisers and agencies can now securely leverage their own data for out-of-home campaign planning, measurement, and optimization.

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