Analytics

How to Build a Custom Analytics Solution

By Wes Marsh | Oct 8, 2024

Your custom solution should be able to analyze all inputs to create compelling data visualization and drive decision-making. Explore key components and capabilities of a custom ana...

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Harnessing the Power of Data Enrichment: Transforming Insights into Actionable Use Cases

By Wes Marsh | Sep 3, 2024

Unlock the strategic advantage of data enrichment. By enhancing your data with additional layers of information, you can improve customer engagement, optimize market segmentation, ...

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7 Strategies to Help Publishers Thrive in the Age of Walled Gardens

By Claire Glisson | Jun 24, 2024

As walled gardens like Facebook, Google and Amazon continue to dominate the digital marketing ecosystem, attracting ad dollars becomes increasingly challenging for independent publ...

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The Key to Unlocking Marketing ROI: Attention Metrics

By Tom Winchell | May 10, 2024

Modern marketers are drowning in metrics. But more metrics doesn’t necessarily equal better campaign performance. Traditional metrics used to measure marketing performance - clic...

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6 Strategies to Support Sustainable Growth for MadTech Products

By Claire Glisson | Mar 28, 2024

A once fast-growing and well-funded technology landscape has given way to an environment marked by increased scrutiny and board-mandated directives to prioritize sustainability and...

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The Data Challenge to Achieving Multi-Touch Attribution and Deduplicated Reach

By Claire Glisson | Aug 18, 2023

Multi-touch attribution and deduplicated reach have been the holy grail for marketers and advertisers for many years. This intelligence helps marketers assess ROI and conduct cross...

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Understanding Modern Challenges with Marketing Analytics & Attribution

By Claire Glisson | May 17, 2023

While many modern organizations have figured out how to collect massive amounts of data, most struggle to organize, understand and act on that data. Without the right performance i...

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Current State of Marketing Analytics Infographic

By Claire Glisson | May 4, 2023

Interested in exploring the future of marketing analytics? Based on a 2023 study that surveyed 200 leaders across the US and Europe, we've compiled major takeaways about the curre...

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2023 Marketing Analytics Trends & Best Practices

By Claire Glisson | Apr 25, 2023

As data becomes more readily available to inform personalized and targeted marketing, marketing analytics are top of mind for marketing leaders. Today, marketing analytics use case...

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Data Clean Rooms Offer Secure Data Collaboration Between Brands and Marketing Service Providers

By Claire Glisson | Apr 18, 2023

Data clean rooms provide a secure environment for compliantly sharing brand data. As the “Cookiepocalypse” (AKA, the death of the third-party cookie) looms, brands want their p...

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