Big Data Archives | Page 2 of 4

The Future of AI Decisioning Platforms

By Daniel Jaye | Sep 11, 2024

To maximize AI decisioning platforms, they need to be fed the right information. When paired with data warehouses for big data processing and knowledge graphs for contextual insigh...

Unified Data: The Foundation for Effective AI in Marketing

By Wes Marsh | Sep 4, 2024

AI has the potential to revolutionize how businesses interact with their customers and optimize their marketing spend. But this potential can only be fully realized with a strong f...

Reinforcement Learning in B2C Marketing: Maximizing Business Value

By Wes Marsh | Aug 21, 2024

Reinforcement learning is a type of machine learning where an AI agent learns to make decisions by interacting with its environment. In the context of B2C marketing, this approach ...

16 Ways to Use Big Data to Improve Marketing Effectiveness

By Claire Glisson | Jul 19, 2024

The key to making more effective use of data is to enhance big data processing capabilities. Explore 16 ways to leverage big data to improve marketing effectiveness and grow the b...

Key Takeaways from Cannes 2024

By Mark Sneathen | Jul 10, 2024

Explore 4 key takeaways and trends from Cannes 2024. These concepts are changing the future of the MadTech industry.

Apple vs. Elon: The Race is On

By Claire Glisson | Jun 13, 2024

As Apple announces Apple Intelligence, Elon Musk threatens to release an iPhone competitor, in partnership with Samsung. This conversation highlights an important question for any ...

The AI Bandwagon and Unforeseen Consequences

By Wes Marsh | Oct 12, 2023

Big data technology investments, to date, have typically been underwhelming. AI, if nothing else, will be the next (very) big data technology investment. One of the big wins of gen...

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2023 Marketing Analytics Trends and Best Practices

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Big Data

The Future of AI Decisioning Platforms

Unified Data: The Foundation for Effective AI in Marketing

Reinforcement Learning in B2C Marketing: Maximizing Business Value

16 Ways to Use Big Data to Improve Marketing Effectiveness

Key Takeaways from Cannes 2024

Apple vs. Elon: The Race is On

The AI Bandwagon and Unforeseen Consequences

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