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16 Ways to Use Big Data to Improve Marketing Effectiveness

By Claire Glisson | Jul 19, 2024

The key to making more effective use of data is to enhance big data processing capabilities. Explore 16 ways to leverage big data to improve marketing effectiveness and grow the b...

Key Takeaways from Cannes 2024

By Mark Sneathen | Jul 10, 2024

Explore 4 key takeaways and trends from Cannes 2024. These concepts are changing the future of the MadTech industry.

Apple vs. Elon: The Race is On

By Claire Glisson | Jun 13, 2024

As Apple announces Apple Intelligence, Elon Musk threatens to release an iPhone competitor, in partnership with Samsung. This conversation highlights an important question for any ...

The AI Bandwagon and Unforeseen Consequences

By Wes Marsh | Oct 12, 2023

Big data technology investments, to date, have typically been underwhelming. AI, if nothing else, will be the next (very) big data technology investment. One of the big wins of gen...

The 2024 Tech Pro’s Guide to Data-Powered Marketing – Download Now

2023 Marketing Analytics Trends and Best Practices

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16 Ways to Use Big Data to Improve Marketing Effectiveness

Key Takeaways from Cannes 2024

Apple vs. Elon: The Race is On

The AI Bandwagon and Unforeseen Consequences

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