CHIPS Archives

3 Dire Consequences of Failure to Prepare For Cookie Partitioning

By Wes Marsh | Jun 18, 2024

MadTech companies must prepare for cookie partitioning… or prepare for their customers to flock to competitors who are ready for cookie partitioning. The clock is ticking, and th...

Yet Another Delay in the Cookie Deprecation Timeline

By Claire Glisson | May 14, 2024

If there’s one thing digital marketers and advertisers can count on, it’s the instability of Google’s cookie deprecation timeline. Since the first announcement of the death o...

A Solutions Architect’s Perspective on the Future of First-party

By Robert MacInnis | May 10, 2024

As the future of cookie technologies evolve, including advancements in cookie partitioning, the digital marketing and advertising landscape is scrambling to shift away from relianc...

Third-Party Cookies: Not Disappearing, But Undergoing Transformation

By Daniel Jaye | Apr 2, 2024

Contrary to popular belief, third-party cookies, which are extensively used for tracking users across websites, are not being phased out. Instead, they are undergoing a significant...

The 2024 Tech Pro’s Guide to Data-Powered Marketing – Download Now

2023 Marketing Analytics Trends and Best Practices

Stay on top of the latest trends in Martech, Adtech, and Beyond

CHIPS

3 Dire Consequences of Failure to Prepare For Cookie Partitioning

Company

Product

Contact Us

(646) 535-5351

info@aqfer.com