Compliance

Reflections on The FTC’s Data Clean Room Post

By Wes Marsh | Nov 22, 2024

"The Emperor has No Clothes!" -- FTC blog, November 2024. Okay, that's not exactly what they said, but it captures the essence of the Federal Trade Commission's blog post about Dat...

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Summer 2024’s Most Controversial Topics in AdTech and MarTech

By Claire Glisson | Jul 24, 2024

From the AI bandwagon to privacy woes to the ever-evolving Cookiepocalypse drama, there are a ton of contentious topics in the AdTech and MarTech industries to stay on top of. Thes...

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4 Ways to Prioritize Privacy in a Cookieless Future

By Claire Glisson | Apr 26, 2024

User privacy is a key catalyst of the cookiepocalypse, and MadTech companies need to be prepared to put privacy at the forefront of their operations. To thrive in this new normal, ...

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Ensuring Data Privacy in the Digital Age: Best Practices for CTOs

By Claire Glisson | Apr 26, 2024

As Chief Technology Officers (CTOs), it's our responsibility to ensure that our companies prioritize data privacy and implement robust strategies to protect our customers' personal...

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A Data Infrastructure Buyer’s Guide for a Complex MadTech Landscape

By Claire Glisson | Apr 25, 2024

Between increased consumer demands for personalization, confusing data privacy regulations, changes to third-party cookie policies, and a technology landscape evolving at warp spee...

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Tagging Beyond the Website: Apps, CTV, and More

By Claire Glisson | Apr 9, 2024

While website tagging remains crucial, businesses must expand their tagging strategies to encompass mobile apps, connected TV (CTV), and other emerging channels. By doing so, compa...

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6 Strategies to Support Sustainable Growth for MadTech Products

By Claire Glisson | Mar 28, 2024

A once fast-growing and well-funded technology landscape has given way to an environment marked by increased scrutiny and board-mandated directives to prioritize sustainability and...

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The Technical Requirements of Real-Time Data Processing

By Claire Glisson | Mar 18, 2024

As marketing service providers (MSPs), you understand the power of real-time data – for generating better insights, for delivering personalized experiences, and for maintaining a...

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7 Considerations for a Cookieless Future

By Wes Marsh | Dec 13, 2023

These seven areas can help business leaders test their readiness for Chrome's third-party cookie deprecation that starts in 2025.

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Six Elements of Data Governance

By Claire Glisson | Sep 20, 2023

Future-ready technology solutions must be secure and compliant with data security and privacy regulations. These Six Elements of Data Governance provide a helpful framework for pla...

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