Cookiepocalypse

What Google’s Privacy Pivot Really Means for Data-Driven Marketing

By Daniel Jaye | Mar 5, 2025

Google didn't cancel the cookiepocalypse – they simply repackaged it. While third-party cookies remain intact for now, Google has introduced what they're calling "consumer choice...

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An Introduction to Website Tracking

By Claire Glisson | Aug 14, 2024

Explore the essentials of website and app tracking. This is especially important given the uncertain future for third-party cookies. This post is part 1 in a 3 part series on digit...

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Reactions to the Cookiepocalypse Cancellation

By Claire Glisson | Aug 14, 2024

Google finally announced a full cancellation of the Cookiepocalypse. This decision elicited a variety of reactions from the MadTech industry. Get a full recap of industry thoughts ...

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In Lieu of Cookie Deprecation: A Suggestion for Google

By Daniel Jaye | Jul 26, 2024

Reflecting on Google's recent decision to postpone third-party cookie deprecation, I can't help but think: we've been here before. Back in 1999...

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Summer 2024’s Most Controversial Topics in AdTech and MarTech

By Claire Glisson | Jul 24, 2024

From the AI bandwagon to privacy woes to the ever-evolving Cookiepocalypse drama, there are a ton of contentious topics in the AdTech and MarTech industries to stay on top of. Thes...

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Google Cancels Cookiepocalypse – Now What?

By Wes Marsh | Jul 23, 2024

Google's announcement of canceling the deprecation of third-party cookies took many by surprise. See what it means for the industry at large.

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In Anticipation of Further Delays to Google’s Cookie Deprecation Timeline

By Claire Glisson | Jul 15, 2024

For the past 3+ years, Google's plans to phase out third-party cookies have been a focal point of the MadTech landscape. Here's what the adtech industry should focus on to remain c...

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3 Dire Consequences of Failure to Prepare For Cookie Partitioning

By Wes Marsh | Jun 18, 2024

MadTech companies must prepare for cookie partitioning… or prepare for their customers to flock to competitors who are ready for cookie partitioning. The clock is ticking, and th...

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First-Party Data Predictions for a Cookieless Future

By Claire Glisson | May 15, 2024

This post shares insights, predictions, and advice for developing a future-ready first-party data strategy, straight from the top minds in data technology across our Aqfer teams.

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Yet Another Delay in the Cookie Deprecation Timeline

By Claire Glisson | May 14, 2024

If there’s one thing digital marketers and advertisers can count on, it’s the instability of Google’s cookie deprecation timeline. Since the first announcement of the death o...

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