NEW RESEARCH
By| Dec 13, 2023
These seven areas can help business leaders test their readiness for Chrome's third-party cookie deprecation that starts in 2025.
By| Jul 18, 2023
As the third-party cookie apocalypse looms, technology leaders have already started implementing first-party data strategies. While techniques for collecting and activating first-p...
By| Dec 2, 2022
Historically, first-party data has always been the most dependable (and unimpeachable) information that organizations and advertisers possess. In this new, cookie-less age, that on...
By| Oct 11, 2022
If your organization uses digital marketing or advertising content as part of its larger marketing strategy, you’ve most certainly heard the term ‘Cookiepocalypse’ – the nickname...