Cookiepocalypse Archives | Page 2 of 3

Third-Party Cookies: Not Disappearing, But Undergoing Transformation

By Daniel Jaye | Apr 2, 2024

Contrary to popular belief, third-party cookies, which are extensively used for tracking users across websites, are not being phased out. Instead, they are undergoing a significant...

7 Considerations for a Cookieless Future

By Wes Marsh | Dec 13, 2023

These seven areas can help business leaders test their readiness for Chrome's third-party cookie deprecation that starts in 2025.

50 Technology Leaders Weigh In on The Future of Data-Powered Marketing

By Claire Glisson | Jul 18, 2023

As the third-party cookie apocalypse looms, technology leaders have already started implementing first-party data strategies. While techniques for collecting and activating first-p...

Getting Ahead of The Digital Marketing Curve By Putting First-Party Data First

By Wes Marsh | Dec 2, 2022

Historically, first-party data has always been the most dependable (and unimpeachable) information that organizations and advertisers possess. In this new, cookie-less age, that on...

First-Party Data is the Key to Current and Future Marketing & Advertising Success

By Wes Marsh | Oct 11, 2022

If your organization uses digital marketing or advertising content as part of its larger marketing strategy, you’ve most certainly heard the term ‘Cookiepocalypse’ – the nickname...

The 2024 Tech Pro’s Guide to Data-Powered Marketing – Download Now

2023 Marketing Analytics Trends and Best Practices

Stay on top of the latest trends in Martech, Adtech, and Beyond

Cookiepocalypse

7 Considerations for a Cookieless Future

50 Technology Leaders Weigh In on The Future of Data-Powered Marketing

Getting Ahead of The Digital Marketing Curve By Putting First-Party Data First

First-Party Data is the Key to Current and Future Marketing & Advertising Success

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