Cookies

What Google’s Privacy Pivot Really Means for Data-Driven Marketing

By Daniel Jaye | Mar 5, 2025

Google didn't cancel the cookiepocalypse – they simply repackaged it. While third-party cookies remain intact for now, Google has introduced what they're calling "consumer choice...

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In Lieu of Cookie Deprecation: A Suggestion for Google

By Daniel Jaye | Jul 26, 2024

Reflecting on Google's recent decision to postpone third-party cookie deprecation, I can't help but think: we've been here before. Back in 1999...

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Google Cancels Cookiepocalypse – Now What?

By Wes Marsh | Jul 23, 2024

Google's announcement of canceling the deprecation of third-party cookies took many by surprise. See what it means for the industry at large.

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The Identity Resolution Tech Stack for Marketing Service Providers

By Wes Marsh | Jul 19, 2024

Identity resolution has never been more important - or more complicated. Explore the ideal tech stack for a future-ready identity strategy.

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In Anticipation of Further Delays to Google’s Cookie Deprecation Timeline

By Claire Glisson | Jul 15, 2024

For the past 3+ years, Google's plans to phase out third-party cookies have been a focal point of the MadTech landscape. Here's what the adtech industry should focus on to remain c...

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3 Dire Consequences of Failure to Prepare For Cookie Partitioning

By Wes Marsh | Jun 18, 2024

MadTech companies must prepare for cookie partitioning… or prepare for their customers to flock to competitors who are ready for cookie partitioning. The clock is ticking, and th...

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Aqfer Announces Support for Partitioned Cookies

By Wes Marsh | Jun 14, 2024

Aqfer clients can now affirmatively set partitioned cookies in preparation for Chrome's third-party cookie deprecation.

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Yet Another Delay in the Cookie Deprecation Timeline

By Claire Glisson | May 14, 2024

If there’s one thing digital marketers and advertisers can count on, it’s the instability of Google’s cookie deprecation timeline. Since the first announcement of the death o...

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A Solutions Architect’s Perspective on the Future of First-party

By Robert MacInnis | May 10, 2024

As the future of cookie technologies evolve, including advancements in cookie partitioning, the digital marketing and advertising landscape is scrambling to shift away from relianc...

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4 Ways to Prioritize Privacy in a Cookieless Future

By Claire Glisson | Apr 26, 2024

User privacy is a key catalyst of the cookiepocalypse, and MadTech companies need to be prepared to put privacy at the forefront of their operations. To thrive in this new normal, ...

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