NEW RESEARCH
By| Jul 26, 2024
Reflecting on Google's recent decision to postpone third-party cookie deprecation, I can't help but think: we've been here before. Back in 1999...
By| Jul 23, 2024
Google's announcement of canceling the deprecation of third-party cookies took many by surprise. See what it means for the industry at large.
By| Jul 19, 2024
Identity resolution has never been more important - or more complicated. Explore the ideal tech stack for a future-ready identity strategy.
By| Jul 15, 2024
For the past 3+ years, Google's plans to phase out third-party cookies have been a focal point of the MadTech landscape. Here's what the adtech industry should focus on to remain c...
By| Jun 18, 2024
MadTech companies must prepare for cookie partitioning… or prepare for their customers to flock to competitors who are ready for cookie partitioning. The clock is ticking, and th...
By| Jun 14, 2024
Aqfer clients can now affirmatively set partitioned cookies in preparation for Chrome's third-party cookie deprecation.
By| May 14, 2024
If there’s one thing digital marketers and advertisers can count on, it’s the instability of Google’s cookie deprecation timeline. Since the first announcement of the death o...
By| May 10, 2024
As the future of cookie technologies evolve, including advancements in cookie partitioning, the digital marketing and advertising landscape is scrambling to shift away from relianc...
By| Apr 26, 2024
User privacy is a key catalyst of the cookiepocalypse, and MadTech companies need to be prepared to put privacy at the forefront of their operations. To thrive in this new normal, ...
By| Apr 2, 2024
Contrary to popular belief, third-party cookies, which are extensively used for tracking users across websites, are not being phased out. Instead, they are undergoing a significant...