Data Infrastructure

Website Tracking Techniques

By Wes Marsh | Aug 23, 2024

Website tracking is crucial for making data-driven decisions, optimizing user experiences, and improving marketing. Discover important techniques for implementing future-ready webs...

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Key Takeaways from Cannes 2024

By Mark Sneathen | Jul 10, 2024

Explore 4 key takeaways and trends from Cannes 2024. These concepts are changing the future of the MadTech industry.

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How to Use Data to Develop Customer-Centric Experiences

By Claire Glisson | Jun 27, 2024

As brands scramble to deliver customer-centric experiences, the onus is on marketing solution providers to empower their brand customers. It’s never been more important to inves...

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Outsourcing, Partnering and Buy-to-Build: The Scalable Way to Build Technology

By Claire Glisson | May 13, 2024

MadTech CTOs and technology leaders are constantly faced with the critical decisions around how to bring new technology products to life. Between the resource-intensive option of b...

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Unlock the Power of Zero-Copy

By Wes Marsh | May 3, 2024

As others are waking up to the benefits of zero copy infrastructure, Aqfer has empowered organizations to bring apps to their data for years.

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A Data Infrastructure Buyer’s Guide for a Complex MadTech Landscape

By Claire Glisson | Apr 25, 2024

Between increased consumer demands for personalization, confusing data privacy regulations, changes to third-party cookie policies, and a technology landscape evolving at warp spee...

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6 Considerations for Choosing the Right Data Infrastructure for your Business

By Claire Glisson | Apr 15, 2024

Data infrastructure decisions depend on  factors  like data requirements, budget, scalability needs, and existing IT infrastructure. Continue reading to explore 6 considerations ...

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When to Migrate from On-Premises to Cloud Infrastructure

By Wes Marsh | Mar 26, 2024

Tech leaders are constantly grappling with the question of when to migrate their on-prem systems to the cloud. It depends on several factors.

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Navigating Unforeseen Cost Escalation on Snowflake Data Cloud

By Wes Marsh | Mar 26, 2024

Many businesses who’ve migrated to Snowflake, often encounter unexpected cost escalation. This article unpacks Snowflake's cost structure, its broken promise of scalability and c...

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Building for a Composable Future

By Claire Glisson | Mar 19, 2024

Product managers and chief product officers in the MADTech space face a paradigm shift that demands a new approach to product development and integration. The key to thriving in th...

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