As brands scramble to deliver customer-centric experiences, the onus is on marketing solution providers to empower their brand customers. It’s never been more important to inves...
MadTech CTOs and technology leaders are constantly faced with the critical decisions around how to bring new technology products to life. Between the resource-intensive option of b...
Between increased consumer demands for personalization, confusing data privacy regulations, changes to third-party cookie policies, and a technology landscape evolving at warp spee...
Data infrastructure decisions depend on factors like data requirements, budget, scalability needs, and existing IT infrastructure. Continue reading to explore 6 considerations ...
Many businesses who’ve migrated to Snowflake, often encounter unexpected cost escalation. This article unpacks Snowflake's cost structure, its broken promise of scalability and c...
Product managers and chief product officers in the MADTech space face a paradigm shift that demands a new approach to product development and integration. The key to thriving in th...
As marketing service providers (MSPs), you understand the power of real-time data – for generating better insights, for delivering personalized experiences, and for maintaining a...