Data Layer

Aqfer Integrates MadConnect to Simplify and Speed Data Connectivity for Marketing Solution Providers

By Thomas Burg | Jun 3, 2025

The partnership addresses one of the most significant challenges in today's privacy-first advertising ecosystem: seamless data interoperability across diverse marketing and adverti...

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Breaking the Cycle of Data Inefficiency

By Daniel Jaye | Jan 30, 2025

For years, marketing solution providers have accepted inefficiencies in their data processing workflows as the cost of doing business. Over-provisioning, rerunning failed jobs, and...

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Enhancing Parquet to Revolutionize Data Formats in the AI Era

By Daniel Jaye | Dec 11, 2024

Parquet, a favorite for analytics workloads, is limited when it comes to AI use cases. Explore Aqfer's approach to enhancing Parquet to meet modern demands.

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The Role of Metadata and Provenance in Data Lake Management

By Daniel Jaye | Dec 5, 2024

As data lakes evolve into lakehouses, their success hinges on effective metadata and provenance tracking.

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Aqfer’s Innovative Approach to Serverless Vector Databases

By Daniel Jaye | Dec 3, 2024

Aqfer has developed a cutting-edge approach to serverless vector databases that is optimizing how marketers harness their data

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Transforming Data Utilization in AI with Retrieval Augmented Generation (RAG)

By Ross Williams | Nov 21, 2024

Retrieval Augmented Generation (RAG) enhances large language models by combining language generation capabilities and real-time information retrieval.

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Revolutionizing Marketing Data Processing with MicroBatch (µBatch) Technology

By Jeff Storan | Oct 23, 2024

MicroBatch (µBatch) Processing is a game-changing approach to data handling, set to transform how marketers interact with their data streams.

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The Hidden Costs of Spark: Why Penny-Wise Might Be Pound Foolish

By Daniel Jaye | Oct 10, 2024

At first glance, Spark seems like a straightforward, cost-effective solution for data processing at scale. However, as with many things that seem too good to be true, there are hid...

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An Efficient and Cost Effective Approach to Big Data Processing

By Daniel Jaye | Sep 13, 2024

In the realm of big data processing, the choice of tools and platforms can significantly impact both operational efficiency and financial outcomes. This article shares Aqfer's appr...

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Key Takeaways from Cannes 2024

By Mark Sneathen | Jul 10, 2024

Explore 4 key takeaways and trends from Cannes 2024. These concepts are changing the future of the MadTech industry.

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