Data Processing

Unified Data: The Foundation for Effective AI in Marketing

By Wes Marsh | Sep 4, 2024

AI has the potential to revolutionize how businesses interact with their customers and optimize their marketing spend. But this potential can only be fully realized with a strong f...

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Privacy and Implementation Considerations for Website Tracking

By Wes Marsh | Aug 27, 2024

As concerns about privacy and data protection increase and third party cookies depreciate in value, it's crucial to implement tracking practices that respect user rights while stil...

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Website Tracking Techniques

By Wes Marsh | Aug 23, 2024

Website tracking is crucial for making data-driven decisions, optimizing user experiences, and improving marketing. Discover important techniques for implementing future-ready webs...

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The Identity Resolution Tech Stack for Marketing Service Providers

By Wes Marsh | Jul 19, 2024

Identity resolution has never been more important - or more complicated. Explore the ideal tech stack for a future-ready identity strategy.

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Apple vs. Elon: The Race is On

By Claire Glisson | Jun 13, 2024

As Apple announces Apple Intelligence, Elon Musk threatens to release an iPhone competitor, in partnership with Samsung. This conversation highlights an important question for any ...

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How Many AI Bots Does it Take to Change a Lightbulb?

By Robert MacInnis | Jun 4, 2024

Meet the team of AI bots powering modern digital experiences. Learn how AI bots work and evolve together and explore a real-world marketing data application.

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Unlock the Power of Zero-Copy

By Wes Marsh | May 3, 2024

As others are waking up to the benefits of zero copy infrastructure, Aqfer has empowered organizations to bring apps to their data for years.

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A Data Infrastructure Buyer’s Guide for a Complex MadTech Landscape

By Claire Glisson | Apr 25, 2024

Between increased consumer demands for personalization, confusing data privacy regulations, changes to third-party cookie policies, and a technology landscape evolving at warp spee...

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6 Considerations for Choosing the Right Data Infrastructure for your Business

By Claire Glisson | Apr 15, 2024

Data infrastructure decisions depend on  factors  like data requirements, budget, scalability needs, and existing IT infrastructure. Continue reading to explore 6 considerations ...

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When to Migrate from On-Premises to Cloud Infrastructure

By Wes Marsh | Mar 26, 2024

Tech leaders are constantly grappling with the question of when to migrate their on-prem systems to the cloud. It depends on several factors.

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