By| Aug 23, 2023
Aqfer client Clear Channel Outdoor (CCO) recently celebrated a huge achievement - launching their Data Clean Room within their RADAR suite of solutions. This new technical capabil...
Over the last decade, the sheer abundance of raw marketing data collected coupled with the wildly disparate array of sources from which it came had created an urgent need for...
Had Enough of Data Friction? For all the current talk about data friction, you’d think the concept would be a complex one. It’s not. Data friction is simply the difficulty, lag...