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How Many AI Bots Does it Take to Change a Lightbulb?

How Many AI Bots Does it Take to Change a Lightbulb?

By Robert MacInnis | Jun 4, 2024
Meet the team of AI bots powering modern digital experiences. Learn how AI bots work and evolve together and explore a real-world marketing data application.
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Unlock the Power of Zero-Copy

Unlock the Power of Zero-Copy

By Wes Marsh | May 3, 2024
As others are waking up to the benefits of zero copy infrastructure, Aqfer has empowered organizations to bring apps to their data for years.
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A Data Infrastructure Buyer’s Guide for a Complex MadTech Landscape

A Data Infrastructure Buyer’s Guide for a Complex MadTech Landscape

By Claire Glisson | Apr 25, 2024
Between increased consumer demands for personalization, confusing data privacy regulations, changes to third-party cookie policies, and a technology landscape evolving at warp spee...
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6 Considerations for Choosing the Right Data Infrastructure for your Business

6 Considerations for Choosing the Right Data Infrastructure for your Business

By Claire Glisson | Apr 15, 2024
Data infrastructure decisions depend on  factors  like data requirements, budget, scalability needs, and existing IT infrastructure. Continue reading to explore 6 considerations ...
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When to Migrate from On-Premises to Cloud Infrastructure

When to Migrate from On-Premises to Cloud Infrastructure

By Wes Marsh | Mar 26, 2024
Tech leaders are constantly grappling with the question of when to migrate their on-prem systems to the cloud. It depends on several factors.
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Navigating Unforeseen Cost Escalation on Snowflake Data Cloud

Navigating Unforeseen Cost Escalation on Snowflake Data Cloud

By Wes Marsh | Mar 26, 2024
Many businesses who’ve migrated to Snowflake, often encounter unexpected cost escalation. This article unpacks Snowflake's cost structure, its broken promise of scalability and c...
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The Technical Requirements of Real-Time Data Processing

The Technical Requirements of Real-Time Data Processing

By Claire Glisson | Mar 18, 2024
As marketing service providers (MSPs), you understand the power of real-time data – for generating better insights, for delivering personalized experiences, and for maintaining a...
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Choosing the Right Data Infrastructure for Your Business

Choosing the Right Data Infrastructure for Your Business

By Wes Marsh | Mar 16, 2024
Choosing the right data infrastructure for your business depends on various factors, such as your data requirements, budget, scalability needs, and existing IT infrastructure.
Read More
Abracadabra, Presto…Identity?

Abracadabra, Presto…Identity?

By Aaron Venar | Mar 6, 2024
The development of an identity strategy built to stand the test of time isn’t as simple as waving a magic wand, selecting an identity vendor, and hoping for the best. This is esp...
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The Challenges of On-Premise Data Management

The Challenges of On-Premise Data Management

By Wes Marsh | Jan 26, 2024
In the ever-evolving landscape of marketing and advertising technology, the challenges posed by on-premises (on-prem) data management have become increasingly apparent. Legacy on-p...
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