First-Party

Seven Considerations for a Cookieless Future – An Infographic

By Wes Marsh | Jan 19, 2024

This infographic is based on the MadTech Momentum column, Considerations for a Cookieless Future. To learn more, please visit the preceding link or contact us to schedule a...

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7 Considerations for a Cookieless Future

By Wes Marsh | Dec 13, 2023

These seven areas can help business leaders test their readiness for Chrome's third-party cookie deprecation that starts in 2025.

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The Future of Identity Spines…are owned by the Advertiser

By Wes Marsh | Oct 23, 2023

For too long, advertisers have been forced to rely on third-party providers. The time is now for advertisers to get a first-party identity spine!

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The Data Challenge to Achieving Multi-Touch Attribution and Deduplicated Reach

By Claire Glisson | Aug 18, 2023

Multi-touch attribution and deduplicated reach have been the holy grail for marketers and advertisers for many years. This intelligence helps marketers assess ROI and conduct cross...

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Clear Channel Outdoor Partners with Aqfer for Data Collaboration

By Wes Marsh | Jul 14, 2023

Advertisers and agencies can now securely leverage their own data for out-of-home campaign planning, measurement, and optimization.

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Webinar Recap: The Pitfalls of Not Becoming Identity Agnostic in 2023

By TJ Houpes | May 11, 2023

Today, brands and publishers now have more identity-related data at their disposal than ever before. Because of this, identity resolution has never been more important to brands an...

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What Brands and MSPs Need To Know About First-Party Tagging

By Claire Glisson | May 1, 2023

The future of identity is marketer owned and managed. Brands will establish and maintain their own first party identity profiles for each and every visitor and customer. As brands ...

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Identity Resolution: Modern Marketing’s Biggest Challenge…. And Opportunity

By Claire Glisson | Apr 18, 2023

Identity resolution is the process of connecting and harmonizing data across various platforms and devices to create a comprehensive customer view. While marketing runs on data, th...

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Bringing Netflix-Style Personalization to Your Brand’s Website

By Wes Marsh | Dec 3, 2022

Ponder this question: What Would You Change About Your Website If You Knew The User Better? We’ll come back to that, but let’s first start with a very real-world example.  Think...

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Getting Ahead of The Digital Marketing Curve By Putting First-Party Data First

By Wes Marsh | Dec 2, 2022

Historically, first-party data has always been the most dependable (and unimpeachable) information that organizations and advertisers possess. In this new, cookie-less age, that on...

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