This infographic is based on the MadTech Momentum column, Considerations for a Cookieless Future. To learn more, please visit the preceding link or contact us to schedule a...
By| Dec 13, 2023
These seven areas can help business leaders test their readiness for Chrome's third-party cookie deprecation that starts in 2025.
By| Oct 23, 2023
For too long, advertisers have been forced to rely on third-party providers. The time is now for advertisers to get a first-party identity spine!
By| Aug 18, 2023
Multi-touch attribution and deduplicated reach have been the holy grail for marketers and advertisers for many years. This intelligence helps marketers assess ROI and conduct cross...
By| Jul 14, 2023
Advertisers and agencies can now securely leverage their own data for out-of-home campaign planning, measurement, and optimization.
By| May 11, 2023
Today, brands and publishers now have more identity-related data at their disposal than ever before. Because of this, identity resolution has never been more important to brands an...
By| May 1, 2023
The future of identity is marketer owned and managed. Brands will establish and maintain their own first party identity profiles for each and every visitor and customer. As brands ...
By| Apr 18, 2023
Identity resolution is the process of connecting and harmonizing data across various platforms and devices to create a comprehensive customer view. While marketing runs on data, th...
By| Dec 3, 2022
Ponder this question: What Would You Change About Your Website If You Knew The User Better? We’ll come back to that, but let’s first start with a very real-world example. Think...
By| Dec 2, 2022
Historically, first-party data has always been the most dependable (and unimpeachable) information that organizations and advertisers possess. In this new, cookie-less age, that on...