Identity Resolution

Webinar Recap: The Pitfalls of Not Becoming Identity Agnostic in 2023

By TJ Houpes | May 11, 2023

Today, brands and publishers now have more identity-related data at their disposal than ever before. Because of this, identity resolution has never been more important to brands an...

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What Brands and MSPs Need To Know About First-Party Tagging

By Claire Glisson | May 1, 2023

The future of identity is marketer owned and managed. Brands will establish and maintain their own first party identity profiles for each and every visitor and customer. As brands ...

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Identity Resolution: Modern Marketing’s Biggest Challenge…. And Opportunity

By Claire Glisson | Apr 18, 2023

Identity resolution is the process of connecting and harmonizing data across various platforms and devices to create a comprehensive customer view. While marketing runs on data, th...

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RampUp 2023 Reflections: Next-Gen Marketing Data Challenges & Solutions

By Claire Glisson | Mar 8, 2023

Team Aqfer’s reflections on LiveRamp’s RampUp 2023, featuring insights on the future of data-powered marketing. Explore key takeaways around data collaboration and harmonizatio...

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Bringing Netflix-Style Personalization to Your Brand’s Website

By Wes Marsh | Dec 3, 2022

Ponder this question: What Would You Change About Your Website If You Knew The User Better? We’ll come back to that, but let’s first start with a very real-world example.  Think...

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Getting Ahead of The Digital Marketing Curve By Putting First-Party Data First

By Wes Marsh | Dec 2, 2022

Historically, first-party data has always been the most dependable (and unimpeachable) information that organizations and advertisers possess. In this new, cookie-less age, that on...

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Aqfer and Adstra Announce Partnership to Boost Identity Capabilities

By Wes Marsh | Jun 7, 2022

Aqfer has announced a new partnership with Adstra, a leading provider of identity management and identity recognition solutions that specializes in the bridging of known and...

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Aqfer and TrueData Partner for Enhanced Identity Resolution

By Wes Marsh | Apr 18, 2022

Aqfer has announced a new partnership with TrueData, a leading identity resolution solution that links people and households with their digital devices. The partnership gives...

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