NEW RESEARCH
By| Aug 8, 2024
During his time at Korrelate, Daniel Jaye and his team made some groundbreaking discoveries that challenged conventional wisdom in the automotive marketing space.
By| Jul 30, 2024
Staying competitive in a fast-moving industry like MarTech and AdTech requires almost constant innovation. Here are some experiments to try.
By| Jul 24, 2024
From the AI bandwagon to privacy woes to the ever-evolving Cookiepocalypse drama, there are a ton of contentious topics in the AdTech and MarTech industries to stay on top of. Thes...
By| Jul 19, 2024
The key to making more effective use of data is to enhance big data processing capabilities. Explore 16 ways to leverage big data to improve marketing effectiveness and grow the b...
By| Jun 24, 2024
As walled gardens like Facebook, Google and Amazon continue to dominate the digital marketing ecosystem, attracting ad dollars becomes increasingly challenging for independent publ...
By| May 10, 2024
Modern marketers are drowning in metrics. But more metrics doesn’t necessarily equal better campaign performance. Traditional metrics used to measure marketing performance - clic...
By| May 10, 2024
As the future of cookie technologies evolve, including advancements in cookie partitioning, the digital marketing and advertising landscape is scrambling to shift away from relianc...
By| Dec 13, 2023
These seven areas can help business leaders test their readiness for Chrome's third-party cookie deprecation that starts in 2025.
By| Aug 18, 2023
Multi-touch attribution and deduplicated reach have been the holy grail for marketers and advertisers for many years. This intelligence helps marketers assess ROI and conduct cross...
By| Jul 14, 2023
Advertisers and agencies can now securely leverage their own data for out-of-home campaign planning, measurement, and optimization.