Measurement Archives | Page 2 of 3

Understanding Modern Challenges with Marketing Analytics & Attribution

By Claire Glisson | May 17, 2023

While many modern organizations have figured out how to collect massive amounts of data, most struggle to organize, understand and act on that data. Without the right performance i...

Current State of Marketing Analytics Infographic

By Claire Glisson | May 4, 2023

Interested in exploring the future of marketing analytics? Based on a 2023 study that surveyed 200 leaders across the US and Europe, we've compiled major takeaways about the curre...

2023 Marketing Analytics Trends & Best Practices

By Claire Glisson | Apr 25, 2023

As data becomes more readily available to inform personalized and targeted marketing, marketing analytics are top of mind for marketing leaders. Today, marketing analytics use case...

Data Clean Rooms Offer Secure Data Collaboration Between Brands and Marketing Service Providers

By Claire Glisson | Apr 18, 2023

Data clean rooms provide a secure environment for compliantly sharing brand data. As the “Cookiepocalypse” (AKA, the death of the third-party cookie) looms, brands want their p...

The 2024 Tech Pro’s Guide to Data-Powered Marketing – Download Now

2023 Marketing Analytics Trends and Best Practices

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Measurement

Understanding Modern Challenges with Marketing Analytics & Attribution

Current State of Marketing Analytics Infographic

2023 Marketing Analytics Trends & Best Practices

Data Clean Rooms Offer Secure Data Collaboration Between Brands and Marketing Service Providers

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