Personalization Archives

Harnessing the Power of Data Enrichment: Transforming Insights into Actionable Use Cases

By Wes Marsh | Sep 3, 2024

Unlock the strategic advantage of data enrichment. By enhancing your data with additional layers of information, you can improve customer engagement, optimize market segmentation, ...

Unlocking the Power of Real-Time Data

By Claire Glisson | Aug 6, 2024

Tapping into and leveraging customer data in real-time is the key to developing the digital experiences modern customers need and expect. That's where Aqfer's Real Time Data API co...

How to Use Data to Develop Customer-Centric Experiences

By Claire Glisson | Jun 27, 2024

As brands scramble to deliver customer-centric experiences, the onus is on marketing solution providers to empower their brand customers. It’s never been more important to inves...

Powering Personalization with Real-Time Data

By Claire Glisson | Mar 13, 2024

Personalization, powered by real-time data activation, helps marketing service providers improve customer engagement via tailored marketing messaging and experiences.

RampUp 2023 Reflections: Next-Gen Marketing Data Challenges & Solutions

By Claire Glisson | Mar 8, 2023

Team Aqfer’s reflections on LiveRamp’s RampUp 2023, featuring insights on the future of data-powered marketing. Explore key takeaways around data collaboration and harmonizatio...

Bringing Netflix-Style Personalization to Your Brand’s Website

By Wes Marsh | Dec 3, 2022

Ponder this question: What Would You Change About Your Website If You Knew The User Better? We’ll come back to that, but let’s first start with a very real-world example. Think...

First-Party Data is the Key to Current and Future Marketing & Advertising Success

By Wes Marsh | Oct 11, 2022

If your organization uses digital marketing or advertising content as part of its larger marketing strategy, you’ve most certainly heard the term ‘Cookiepocalypse’ – the nickname...

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Personalization

Harnessing the Power of Data Enrichment: Transforming Insights into Actionable Use Cases

Unlocking the Power of Real-Time Data

How to Use Data to Develop Customer-Centric Experiences

Powering Personalization with Real-Time Data

RampUp 2023 Reflections: Next-Gen Marketing Data Challenges & Solutions

Bringing Netflix-Style Personalization to Your Brand’s Website

First-Party Data is the Key to Current and Future Marketing & Advertising Success

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