Privacy

Reflections on The FTC’s Data Clean Room Post

By Wes Marsh | Nov 22, 2024

"The Emperor has No Clothes!" -- FTC blog, November 2024. Okay, that's not exactly what they said, but it captures the essence of the Federal Trade Commission's blog post about Dat...

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4 Ways to Prioritize Privacy in a Cookieless Future

By Claire Glisson | Apr 26, 2024

User privacy is a key catalyst of the cookiepocalypse, and MadTech companies need to be prepared to put privacy at the forefront of their operations. To thrive in this new normal, ...

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Ensuring Data Privacy in the Digital Age: Best Practices for CTOs

By Claire Glisson | Apr 26, 2024

As Chief Technology Officers (CTOs), it's our responsibility to ensure that our companies prioritize data privacy and implement robust strategies to protect our customers' personal...

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Powering Personalization with Real-Time Data

By Claire Glisson | Mar 13, 2024

Personalization, powered by real-time data activation, helps marketing service providers improve customer engagement via tailored marketing messaging and experiences.

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Six Elements of Data Governance

By Claire Glisson | Sep 20, 2023

Future-ready technology solutions must be secure and compliant with data security and privacy regulations. These Six Elements of Data Governance provide a helpful framework for pla...

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8 Data Security and Privacy Best Practices Infographic

By Claire Glisson | Sep 20, 2023

Today's data security and privacy landscape can be difficult to navigate. From evolving regulatory requirements to data breaches, get ahead of data security and privacy challenges ...

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50 Technology Leaders Weigh In on The Future of Data-Powered Marketing

By Claire Glisson | Jul 18, 2023

As the third-party cookie apocalypse looms, technology leaders have already started implementing first-party data strategies. While techniques for collecting and activating first-p...

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The 411 on Aqfer’s Data Privacy, Security, and Compliance Framework

By Claire Glisson | Jun 6, 2023

Unless you’ve been living under a rock, you’ve seen recent reports of billion+ dollar GDPR noncompliance fines for technology giants like Google and Meta. Data privacy and...

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Meta and Google’s Massive GDPR Fines: Avoidable or Not?

By Wes Marsh | May 23, 2023

Meta’s been in the news a lot lately for reasons they’d rather not be famous for: privacy violations. Yesterday’s announcement that Meta was recently fined $1.3B for violatin...

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The Unraveling of CNAME Cloaking

By TJ Houpes | Mar 16, 2023

CNAME cloaking puts you at risk of violating consumer privacy regulations, which is why Apple has instituted mitigation efforts against it in Safari. But when used properly, CNAME ...

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