Publishing Archives

The Rise of Answer Engines: How to Maximize Your Data for the AI-Driven Future

By Dan Jaye | May 20, 2025

Answer engines reward clarity, authority, and structured data. They penalize vague claims, inconsistent terminology, and siloed systems. The companies that win in this next era ...

7 Strategies to Help Publishers Thrive in the Age of Walled Gardens

By Claire Glisson | Jun 24, 2024

As walled gardens like Facebook, Google and Amazon continue to dominate the digital marketing ecosystem, attracting ad dollars becomes increasingly challenging for independent publ...

The Future of Identity Spines…are owned by the Advertiser

By Wes Marsh | Oct 23, 2023

For too long, advertisers have been forced to rely on third-party providers. The time is now for advertisers to get a first-party identity spine!

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The Rise of Answer Engines: How to Maximize Your Data for the AI-Driven Future

7 Strategies to Help Publishers Thrive in the Age of Walled Gardens

The Future of Identity Spines…are owned by the Advertiser

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