NEW RESEARCH
By| Oct 23, 2024
MicroBatch (µBatch) Processing is a game-changing approach to data handling, set to transform how marketers interact with their data streams.
By| Aug 27, 2024
As concerns about privacy and data protection increase and third party cookies depreciate in value, it's crucial to implement tracking practices that respect user rights while stil...
By| Aug 23, 2024
Website tracking is crucial for making data-driven decisions, optimizing user experiences, and improving marketing. Discover important techniques for implementing future-ready webs...
By| Jul 19, 2024
Identity resolution has never been more important - or more complicated. Explore the ideal tech stack for a future-ready identity strategy.
By| May 15, 2024
This post shares insights, predictions, and advice for developing a future-ready first-party data strategy, straight from the top minds in data technology across our Aqfer teams.
By| May 10, 2024
As the future of cookie technologies evolve, including advancements in cookie partitioning, the digital marketing and advertising landscape is scrambling to shift away from relianc...
By| Apr 9, 2024
While website tagging remains crucial, businesses must expand their tagging strategies to encompass mobile apps, connected TV (CTV), and other emerging channels. By doing so, compa...
By| Mar 25, 2024
The identity landscape is shifting right now, and it's time to adapt or risk being left behind. As advertisers increasingly recognize the importance of owning their identity data, ...
By| Jul 8, 2023
An in-depth study of how cookies work with in-depth examples of cookies enabling user tracking with examples from Amazon's home page.
By| May 1, 2023
The future of identity is marketer owned and managed. Brands will establish and maintain their own first party identity profiles for each and every visitor and customer. As brands ...