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6 Strategies to Support Sustainable Growth for MadTech Products

6 Strategies to Support Sustainable Growth for MadTech Products

By Claire Glisson | Mar 28, 2024
A once fast-growing and well-funded technology landscape has given way to an environment marked by increased scrutiny and board-mandated directives to prioritize sustainability and...
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Building for a Composable Future

Building for a Composable Future

By Claire Glisson | Mar 19, 2024
Product managers and chief product officers in the MADTech space face a paradigm shift that demands a new approach to product development and integration. The key to thriving in th...
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Change is Coming to the Data Layer

Change is Coming to the Data Layer

By Wes Marsh | Feb 22, 2024
Choosing the right data infrastructure for your business depends on various factors, such as your data requirements, budget, scalability needs, and existing IT infrastructure.
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Seven Considerations for a Cookieless Future – An Infographic

Seven Considerations for a Cookieless Future – An Infographic

By Wes Marsh | Jan 19, 2024

This infographic is based on the MadTech Momentum column, Considerations for a Cookieless Future. To learn more, please visit the preceding link or contact us to schedule a...

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7 Considerations for a Cookieless Future

7 Considerations for a Cookieless Future

By Wes Marsh | Dec 13, 2023
These seven areas can help business leaders test their readiness for Chrome's third-party cookie deprecation that starts in 2025.
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The Future of Identity Spines…are owned by the Advertiser

The Future of Identity Spines…are owned by the Advertiser

By Wes Marsh | Oct 23, 2023
For too long, advertisers have been forced to rely on third-party providers. The time is now for advertisers to get a first-party identity spine!
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For MADTech Providers, Speed to Market is Critical

For MADTech Providers, Speed to Market is Critical

By Wes Marsh | Aug 30, 2023
There is a way to accelerate the roadmap and increase speed to market, by separating valuable effort on unique IP from much of the table stakes data infrastructure work that’s al...
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