On The Horizon Archives | Page 2 of 3

Building for a Composable Future

By Claire Glisson | Mar 19, 2024

Product managers and chief product officers in the MADTech space face a paradigm shift that demands a new approach to product development and integration. The key to thriving in th...

Change is Coming to the Data Layer

By Wes Marsh | Feb 22, 2024

Choosing the right data infrastructure for your business depends on various factors, such as your data requirements, budget, scalability needs, and existing IT infrastructure.

Seven Considerations for a Cookieless Future – An Infographic

By Wes Marsh | Jan 19, 2024

This infographic is based on the MadTech Momentum column, Considerations for a Cookieless Future. To learn more, please visit the preceding link or contact us to schedule a...

7 Considerations for a Cookieless Future

By Wes Marsh | Dec 13, 2023

These seven areas can help business leaders test their readiness for Chrome's third-party cookie deprecation that starts in 2025.

The Future of Identity Spines…are owned by the Advertiser

By Wes Marsh | Oct 23, 2023

For too long, advertisers have been forced to rely on third-party providers. The time is now for advertisers to get a first-party identity spine!

For MADTech Providers, Speed to Market is Critical

By Wes Marsh | Aug 30, 2023

There is a way to accelerate the roadmap and increase speed to market, by separating valuable effort on unique IP from much of the table stakes data infrastructure work that’s al...

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2023 Marketing Analytics Trends and Best Practices

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On The Horizon

Building for a Composable Future

Change is Coming to the Data Layer

Seven Considerations for a Cookieless Future – An Infographic

7 Considerations for a Cookieless Future

The Future of Identity Spines…are owned by the Advertiser

For MADTech Providers, Speed to Market is Critical

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