Tech Corner Archives | Page 4 of 6

Data Collection and Activation Infographic

By Claire Glisson | Jul 27, 2023

Interested in exploring the future of marketing analytics? Based on a 2023 study that surveyed 200 leaders across the US and Europe, we've compiled major takeaways about the curre...

How Cookies Enable On-Site Tracking

By Wes Marsh | Jul 8, 2023

An in-depth study of how cookies work with in-depth examples of cookies enabling user tracking with examples from Amazon's home page.

Data Clean Rooms Offer Secure Data Collaboration Between Brands and Marketing Service Providers

By Claire Glisson | Apr 18, 2023

Data clean rooms provide a secure environment for compliantly sharing brand data. As the “Cookiepocalypse” (AKA, the death of the third-party cookie) looms, brands want their p...

The Demand for (and Difficulties of) Data Harmonization

By TJ Houpes | Jan 17, 2023

Over the last decade, the sheer abundance of raw marketing data collected coupled with the wildly disparate array of sources from which it came had created an urgent need for...

The 2024 Tech Pro’s Guide to Data-Powered Marketing – Download Now

2023 Marketing Analytics Trends and Best Practices

Stay on top of the latest trends in Martech, Adtech, and Beyond

Tech Corner

Data Collection and Activation Infographic

How Cookies Enable On-Site Tracking

Data Clean Rooms Offer Secure Data Collaboration Between Brands and Marketing Service Providers

The Demand for (and Difficulties of) Data Harmonization

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