NEW RESEARCH
By| Sep 11, 2023
This comprehensive guide will help you learn how to create, manage, and deploy aUT-generated tags across your digital ecosystem.
By| Aug 18, 2023
Multi-touch attribution and deduplicated reach have been the holy grail for marketers and advertisers for many years. This intelligence helps marketers assess ROI and conduct cross...
By| Jul 27, 2023
Interested in exploring the future of marketing analytics? Based on a 2023 study that surveyed 200 leaders across the US and Europe, we've compiled major takeaways about the curre...
By| Jul 8, 2023
An in-depth study of how cookies work with in-depth examples of cookies enabling user tracking with examples from Amazon's home page.
By| Apr 18, 2023
Data clean rooms provide a secure environment for compliantly sharing brand data. As the “Cookiepocalypse” (AKA, the death of the third-party cookie) looms, brands want their p...
By| Jan 17, 2023
Over the last decade, the sheer abundance of raw marketing data collected coupled with the wildly disparate array of sources from which it came had created an urgent need for...