NEW RESEARCH
By| Sep 18, 2024
The future of marketing is very likely AI-driven. But, a strong data foundation is critical to AI success.
By| Aug 14, 2024
Google finally announced a full cancellation of the Cookiepocalypse. This decision elicited a variety of reactions from the MadTech industry. Get a full recap of industry thoughts ...
By| Aug 8, 2024
During his time at Korrelate, Daniel Jaye and his team made some groundbreaking discoveries that challenged conventional wisdom in the automotive marketing space.
By| Jul 26, 2024
Reflecting on Google's recent decision to postpone third-party cookie deprecation, I can't help but think: we've been here before. Back in 1999...
By| Jul 24, 2024
From the AI bandwagon to privacy woes to the ever-evolving Cookiepocalypse drama, there are a ton of contentious topics in the AdTech and MarTech industries to stay on top of. Thes...
By| Jul 15, 2024
For the past 3+ years, Google's plans to phase out third-party cookies have been a focal point of the MadTech landscape. Here's what the adtech industry should focus on to remain c...
By| May 14, 2024
If there’s one thing digital marketers and advertisers can count on, it’s the instability of Google’s cookie deprecation timeline. Since the first announcement of the death o...
By| Apr 2, 2024
Contrary to popular belief, third-party cookies, which are extensively used for tracking users across websites, are not being phased out. Instead, they are undergoing a significant...
By| Jan 26, 2024
In the Marketing Tech and Advertising Tech industries, data infrastructure has undergone significant transformations to keep pace with the demands of big data analytics and real-ti...
By| Oct 12, 2023
Big data technology investments, to date, have typically been underwhelming. AI, if nothing else, will be the next (very) big data technology investment. One of the big wins of gen...