Trends & Insights

The Rise of Answer Engines: How to Maximize Your Data for the AI-Driven Future

By Dan Jaye | May 20, 2025

Answer engines reward clarity, authority, and structured data. They penalize vague claims, inconsistent terminology, and siloed systems. The companies that win in this next era ...

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Navigating the AI Revolution in Marketing

By Mitch Paletz | Sep 18, 2024

The future of marketing is very likely AI-driven. But, a strong data foundation is critical to AI success.

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Reactions to the Cookiepocalypse Cancellation

By Claire Glisson | Aug 14, 2024

Google finally announced a full cancellation of the Cookiepocalypse. This decision elicited a variety of reactions from the MadTech industry. Get a full recap of industry thoughts ...

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Reinventing the Wheel: How Korrelate Used Behavioral Targeting to Transform Car Marketing

By Dan Jaye | Aug 8, 2024

During his time at Korrelate, Daniel Jaye and his team made some groundbreaking discoveries that challenged conventional wisdom in the automotive marketing space.

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In Lieu of Cookie Deprecation: A Suggestion for Google

By Daniel Jaye | Jul 26, 2024

Reflecting on Google's recent decision to postpone third-party cookie deprecation, I can't help but think: we've been here before. Back in 1999...

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Summer 2024’s Most Controversial Topics in AdTech and MarTech

By Claire Glisson | Jul 24, 2024

From the AI bandwagon to privacy woes to the ever-evolving Cookiepocalypse drama, there are a ton of contentious topics in the AdTech and MarTech industries to stay on top of. Thes...

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In Anticipation of Further Delays to Google’s Cookie Deprecation Timeline

By Claire Glisson | Jul 15, 2024

For the past 3+ years, Google's plans to phase out third-party cookies have been a focal point of the MadTech landscape. Here's what the adtech industry should focus on to remain c...

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Yet Another Delay in the Cookie Deprecation Timeline

By Claire Glisson | May 14, 2024

If there’s one thing digital marketers and advertisers can count on, it’s the instability of Google’s cookie deprecation timeline. Since the first announcement of the death o...

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Third-Party Cookies: Not Disappearing, But Undergoing Transformation

By Daniel Jaye | Apr 2, 2024

Contrary to popular belief, third-party cookies, which are extensively used for tracking users across websites, are not being phased out. Instead, they are undergoing a significant...

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Understanding the Data Infrastructure Landscape

By Wes Marsh | Jan 26, 2024

In the Marketing Tech and Advertising Tech industries, data infrastructure has undergone significant transformations to keep pace with the demands of big data analytics and real-ti...

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