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The AI Bandwagon and Unforeseen Consequences

The AI Bandwagon and Unforeseen Consequences

By Wes Marsh | Oct 12, 2023
Big data technology investments, to date, have typically been underwhelming. AI, if nothing else, will be the next (very) big data technology investment. One of the big wins of gen...
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Consider This Before Jumping on the Data Clean Room Bandwagon

Consider This Before Jumping on the Data Clean Room Bandwagon

By Claire Glisson | Sep 15, 2023
Data clean rooms are still an emerging market. We haven’t yet identified the full set of capabilities and use cases they’ll power. Before jumping on the data clean room bandwag...
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Webinar Recap: The Pitfalls of Not Becoming Identity Agnostic in 2023

Webinar Recap: The Pitfalls of Not Becoming Identity Agnostic in 2023

By TJ Houpes | May 11, 2023
Today, brands and publishers now have more identity-related data at their disposal than ever before. Because of this, identity resolution has never been more important to brands an...
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The Unraveling of CNAME Cloaking

The Unraveling of CNAME Cloaking

By TJ Houpes | Mar 16, 2023
CNAME cloaking puts you at risk of violating consumer privacy regulations, which is why Apple has instituted mitigation efforts against it in Safari. But when used properly, CNAME ...
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RampUp 2023 Reflections: Next-Gen Marketing Data Challenges & Solutions

RampUp 2023 Reflections: Next-Gen Marketing Data Challenges & Solutions

By Claire Glisson | Mar 8, 2023
Team Aqfer’s reflections on LiveRamp’s RampUp 2023, featuring insights on the future of data-powered marketing. Explore key takeaways around data collaboration and harmonizatio...
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Bringing Netflix-Style Personalization to Your Brand’s Website

Bringing Netflix-Style Personalization to Your Brand’s Website

By Wes Marsh | Dec 3, 2022

Ponder this question: What Would You Change About Your Website If You Knew The User Better? We’ll come back to that, but let’s first start with a very real-world example.  Think...

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Getting Ahead of The Digital Marketing Curve By Putting First-Party Data First

Getting Ahead of The Digital Marketing Curve By Putting First-Party Data First

By Wes Marsh | Dec 2, 2022
Historically, first-party data has always been the most dependable (and unimpeachable) information that organizations and advertisers possess. In this new, cookie-less age, that on...
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The Cost of Marketing Data Friction

The Cost of Marketing Data Friction

By Dan Jaye | Nov 30, 2022

Had Enough of Data Friction?  For all the current talk about data friction, you’d think the concept would be a complex one. It’s not. Data friction is simply the difficulty, lag...

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First-Party Data is the Key to Current and Future Marketing & Advertising Success

First-Party Data is the Key to Current and Future Marketing & Advertising Success

By Wes Marsh | Oct 11, 2022

If your organization uses digital marketing or advertising content as part of its larger marketing strategy, you’ve most certainly heard the term ‘Cookiepocalypse’ – the nickname...

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