Today, marketing data is critical to the success of any business. Businesses can use it to tailor their marketing campaigns to their target audiences and understand their customers better.

However, it takes work to build a marketing data business in-house. In an ever-changing market, staying relevant requires significant resources and expertise. 

That’s why businesses must find solutions that can help them overcome these challenges and succeed in the world of marketing data. 

The buy-to-build approach

Creating a marketing data platform in-house can be a risky endeavor. For one, the costs associated with hiring and training a team can be significant—especially if you are looking for marketing data specialists. 

Plus, developing a product from scratch can take a considerable amount of time, which can delay your entry into the market and potentially cost you business.

Accelerating your marketing data business

One of the most significant advantages of using Aqfer’s low-code marketing data solutions is the ability to accelerate your business. 

With Aqfer, you can skip many steps in the traditional build process, such as hiring and training staff and purchasing and configuring off-the-shelf software. This can save you significant time, money, and effort, allowing you to focus on your core business activities and achieve your goals faster.

Additionally, Aqfer’s product roadmap relies on continuous innovation and customer feedback. We regularly release new features and updates to our platform based on the latest developments in marketing technology and the needs of our customers. Some examples of the capabilities we offer include:

• Data integration and management: We provide tools and services to help you collect, organize, and consolidate your marketing data from multiple sources. It can include data from your website, social media, email campaigns, and other marketing channels.
• Analysis and reporting: We offer a range of analytics and reporting tools to help you make sense of your data and identify trends, patterns, and insights. Customizable dashboards, visualizations, and reports are available to meet your specific business needs.
• Campaign management and automation: We provide tools and support to help you create, manage, and optimize your marketing campaigns. These include email marketing, social media marketing, and other digital channels. We also offer automation capabilities that can help you save time and effort and improve the efficiency of your campaigns.

Our product roadmap aligns with your business goals and provides the solutions you need to succeed. We work closely with our customers to understand their objectives and challenges and use that information to develop and refine our platform. As a result, we can provide you with a personalized, tailored experience to help you achieve your goals more quickly and effectively.

As your business grows and develops, Aqfer’s solutions will evolve with you, providing the flexibility and scalability you need to succeed. It can give you a competitive advantage, helping you stay ahead of the curve and relevant in an increasingly competitive market.

Mitigating risk with a buy-to-build approach

Building a marketing data business in-house can be risky for several reasons. Here are a few to keep in mind:

• Financial investment – For starters, developing a custom platform from scratch can require a significant investment, especially if you need to hire and train a team of specialized staff. This can be a daunting prospect for many businesses, especially small and medium-sized enterprises, that may not have the resources to support a large-scale development project.
• Waste of time – Aside from the cost, building in-house can also be time-consuming. Depending on your requirements and the availability of resources, developing a custom platform can take months or even years.
• Talent scouting – And in-house talent scouting isn’t for the faint of heart. Finding the right people to develop and maintain a marketing data platform can be challenging, especially if you operate in a competitive or specialized market. You may need to search for, recruit, and hire skilled staff with marketing technology, data analysis, and software development expertise. 

By choosing Aqfer, you are taking a buy-to-build approach to your marketing data business. This means you are using Aqfer’s pre-built solutions to build your products.

An analogy for this approach is that Aqfer is the chef’s recipe provider or the artist’s scaffolding. Just as a chef uses a recipe to create a delicious dish or an artist uses scaffolding to support their artwork, you can use Aqfer’s solutions to build your marketing data products. 

With Aqfer’s off-the-shelf solutions, you don’t have to worry about creating a complex product roadmap or managing the development of a custom platform. This can save you significant time and effort, allowing you to focus on your core business activities and priorities.

Our solutions are:

• Supported by a team of experienced professionals who can guide and help you avoid the risks associated with building in-house (this can include technical support, training and education, best practices, and advice to help you get the most out of our platform.)
• Tested and proven, with a track record of success in various industries and business scenarios (you can trust that our platform will deliver the desired results without the risks and uncertainties of building in-house.)

Ready to try Aqfer? 

A buy-to-build approach with Aqfer offers several benefits for businesses looking to enter the world of marketing data. 

With Aqfer…

• You can quickly and effectively enter the market without incurring the costs and time associated with hiring and training a team, using off-the-shelf software, and creating a complex product roadmap. 
• You can easily adapt our flexible, scalable solutions to your specific needs (they require minimal technical expertise, making them accessible to companies of all sizes and industries.)
• You’re supported by a team of experienced professionals who can provide guidance and support for all things marketing data.

So if you’re ready to accelerate your marketing data business and mitigate the risks associated with building in-house, then Aqfer is here to help.