Adtech Archives

Reflections on The FTC’s Data Clean Room Post

By Wes Marsh | Nov 22, 2024

"The Emperor has No Clothes!" -- FTC blog, November 2024. Okay, that's not exactly what they said, but it captures the essence of the Federal Trade Commission's blog post about Dat...

“Next Best Everything”: Reinventing Customer Lifecycle Management

By Wes Marsh | Sep 17, 2024

Powered by advanced AI techniques like reinforcement learning, the "Next Best Everything" approach moves beyond simple segmentation to treat each customer as a unique entity with t...

Experiments to Help AdTech and MarTech Companies Crush the Competition

By Tom Burg | Jul 30, 2024

Staying competitive in a fast-moving industry like MarTech and AdTech requires almost constant innovation. Here are some experiments to try.

Summer 2024’s Most Controversial Topics in AdTech and MarTech

By Claire Glisson | Jul 24, 2024

From the AI bandwagon to privacy woes to the ever-evolving Cookiepocalypse drama, there are a ton of contentious topics in the AdTech and MarTech industries to stay on top of. Thes...

For MADTech Providers, Speed to Market is Critical

By Wes Marsh | Aug 30, 2023

There is a way to accelerate the roadmap and increase speed to market, by separating valuable effort on unique IP from much of the table stakes data infrastructure work that’s al...

Data Collection and Activation Infographic

By Claire Glisson | Jul 27, 2023

Interested in exploring the future of marketing analytics? Based on a 2023 study that surveyed 200 leaders across the US and Europe, we've compiled major takeaways about the curre...

Data Clean Rooms Offer Secure Data Collaboration Between Brands and Marketing Service Providers

By Claire Glisson | Apr 18, 2023

Data clean rooms provide a secure environment for compliantly sharing brand data. As the “Cookiepocalypse” (AKA, the death of the third-party cookie) looms, brands want their p...

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2023 Marketing Analytics Trends and Best Practices

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Adtech

Reflections on The FTC’s Data Clean Room Post

“Next Best Everything”: Reinventing Customer Lifecycle Management

Experiments to Help AdTech and MarTech Companies Crush the Competition

Summer 2024’s Most Controversial Topics in AdTech and MarTech

For MADTech Providers, Speed to Market is Critical

Data Collection and Activation Infographic

Data Clean Rooms Offer Secure Data Collaboration Between Brands and Marketing Service Providers

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