Powered by advanced AI techniques like reinforcement learning, the "Next Best Everything" approach moves beyond simple segmentation to treat each customer as a unique entity with t...
From the AI bandwagon to privacy woes to the ever-evolving Cookiepocalypse drama, there are a ton of contentious topics in the AdTech and MarTech industries to stay on top of. Thes...
There is a way to accelerate the roadmap and increase speed to market, by separating valuable effort on unique IP from much of the table stakes data infrastructure work that’s al...
Interested in exploring the future of marketing analytics? Based on a 2023 study that surveyed 200 leaders across the US and Europe, we've compiled major takeaways about the curre...
Data clean rooms provide a secure environment for compliantly sharing brand data. As the “Cookiepocalypse” (AKA, the death of the third-party cookie) looms, brands want their p...