Cookies

Third-Party Cookies: Not Disappearing, But Undergoing Transformation

By Daniel Jaye | Apr 2, 2024

Contrary to popular belief, third-party cookies, which are extensively used for tracking users across websites, are not being phased out. Instead, they are undergoing a significant...

Read More

Charting First-Party Identity for Clients

By Wes Marsh | Mar 25, 2024

The identity landscape is shifting right now, and it's time to adapt or risk being left behind. As advertisers increasingly recognize the importance of owning their identity data, ...

Read More

Abracadabra, Presto…Identity?

By Aaron Venar | Mar 6, 2024

The development of an identity strategy built to stand the test of time isn’t as simple as waving a magic wand, selecting an identity vendor, and hoping for the best. This is esp...

Read More

Seven Considerations for a Cookieless Future – An Infographic

By Wes Marsh | Jan 19, 2024

This infographic is based on the MadTech Momentum column, Considerations for a Cookieless Future. To learn more, please visit the preceding link or contact us to schedule a...

Read More

7 Considerations for a Cookieless Future

By Wes Marsh | Dec 13, 2023

These seven areas can help business leaders test their readiness for Chrome's third-party cookie deprecation that starts in 2025.

Read More

Data Collection and Activation Infographic

By Claire Glisson | Jul 27, 2023

Interested in exploring the future of marketing analytics? Based on a 2023 study that surveyed 200 leaders across the US and Europe, we've compiled major takeaways about the curre...

Read More

50 Technology Leaders Weigh In on The Future of Data-Powered Marketing

By Claire Glisson | Jul 18, 2023

As the third-party cookie apocalypse looms, technology leaders have already started implementing first-party data strategies. While techniques for collecting and activating first-p...

Read More

How Cookies Enable On-Site Tracking

By Wes Marsh | Jul 8, 2023

An in-depth study of how cookies work with in-depth examples of cookies enabling user tracking with examples from Amazon's home page.

Read More

The Unraveling of CNAME Cloaking

By TJ Houpes | Mar 16, 2023

CNAME cloaking puts you at risk of violating consumer privacy regulations, which is why Apple has instituted mitigation efforts against it in Safari. But when used properly, CNAME ...

Read More

RampUp 2023 Reflections: Next-Gen Marketing Data Challenges & Solutions

By Claire Glisson | Mar 8, 2023

Team Aqfer’s reflections on LiveRamp’s RampUp 2023, featuring insights on the future of data-powered marketing. Explore key takeaways around data collaboration and harmonizatio...

Read More