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Charting First-Party Identity for Clients

By Wes Marsh | Mar 25, 2024

The identity landscape is shifting right now, and it's time to adapt or risk being left behind. As advertisers increasingly recognize the importance of owning their identity data, ...

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Abracadabra, Presto…Identity?

By Aaron Venar | Mar 6, 2024

The development of an identity strategy built to stand the test of time isn’t as simple as waving a magic wand, selecting an identity vendor, and hoping for the best. This is esp...

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Seven Considerations for a Cookieless Future – An Infographic

By Wes Marsh | Jan 19, 2024

This infographic is based on the MadTech Momentum column, Considerations for a Cookieless Future. To learn more, please visit the preceding link or contact us to schedule a...

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7 Considerations for a Cookieless Future

By Wes Marsh | Dec 13, 2023

These seven areas can help business leaders test their readiness for Chrome's third-party cookie deprecation that starts in 2025.

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Data Collection and Activation Infographic

By Claire Glisson | Jul 27, 2023

Interested in exploring the future of marketing analytics? Based on a 2023 study that surveyed 200 leaders across the US and Europe, we've compiled major takeaways about the curre...

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50 Technology Leaders Weigh In on The Future of Data-Powered Marketing

By Claire Glisson | Jul 18, 2023

As the third-party cookie apocalypse looms, technology leaders have already started implementing first-party data strategies. While techniques for collecting and activating first-p...

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How Cookies Enable On-Site Tracking

By Wes Marsh | Jul 8, 2023

An in-depth study of how cookies work with in-depth examples of cookies enabling user tracking with examples from Amazon's home page.

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The Unraveling of CNAME Cloaking

By TJ Houpes | Mar 16, 2023

CNAME cloaking puts you at risk of violating consumer privacy regulations, which is why Apple has instituted mitigation efforts against it in Safari. But when used properly, CNAME ...

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RampUp 2023 Reflections: Next-Gen Marketing Data Challenges & Solutions

By Claire Glisson | Mar 8, 2023

Team Aqfer’s reflections on LiveRamp’s RampUp 2023, featuring insights on the future of data-powered marketing. Explore key takeaways around data collaboration and harmonizatio...

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First-Party Data is the Key to Current and Future Marketing & Advertising Success

By Wes Marsh | Oct 11, 2022

If your organization uses digital marketing or advertising content as part of its larger marketing strategy, you’ve most certainly heard the term ‘Cookiepocalypse’ – the nickname...

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