NEW RESEARCH
By| Nov 21, 2024
Retrieval Augmented Generation (RAG) enhances large language models by combining language generation capabilities and real-time information retrieval.
By| Jul 19, 2024
Identity resolution has never been more important - or more complicated. Explore the ideal tech stack for a future-ready identity strategy.
By| Apr 15, 2024
Data infrastructure decisions depend on factors like data requirements, budget, scalability needs, and existing IT infrastructure. Continue reading to explore 6 considerations ...
By| Apr 9, 2024
While website tagging remains crucial, businesses must expand their tagging strategies to encompass mobile apps, connected TV (CTV), and other emerging channels. By doing so, compa...
By| Mar 26, 2024
Tech leaders are constantly grappling with the question of when to migrate their on-prem systems to the cloud. It depends on several factors.
By| Mar 18, 2024
As marketing service providers (MSPs), you understand the power of real-time data – for generating better insights, for delivering personalized experiences, and for maintaining a...
By| Jan 26, 2024
In the ever-evolving landscape of marketing and advertising technology, the challenges posed by on-premises (on-prem) data management have become increasingly apparent. Legacy on-p...
By| Dec 13, 2023
These seven areas can help business leaders test their readiness for Chrome's third-party cookie deprecation that starts in 2025.
By| Sep 20, 2023
Today's data security and privacy landscape can be difficult to navigate. From evolving regulatory requirements to data breaches, get ahead of data security and privacy challenges ...
By| Aug 18, 2023
Multi-touch attribution and deduplicated reach have been the holy grail for marketers and advertisers for many years. This intelligence helps marketers assess ROI and conduct cross...