Data Cloud Archives

Why Marketing Solution Providers Should Offer “Bring Your Own Cloud” to Their Brand Customers

By Dan Jaye | Apr 29, 2025

As a marketing solutions provider, you understand the unprecedented challenges your brand customers face: fragmented consumer data, stringent privacy regulations, and intense press...

Change is Coming to the Data Layer

By Wes Marsh | Feb 22, 2024

Choosing the right data infrastructure for your business depends on various factors, such as your data requirements, budget, scalability needs, and existing IT infrastructure.

The Challenges of On-Premise Data Management

By Wes Marsh | Jan 26, 2024

In the ever-evolving landscape of marketing and advertising technology, the challenges posed by on-premises (on-prem) data management have become increasingly apparent. Legacy on-p...

Understanding the Data Infrastructure Landscape

By Wes Marsh | Jan 26, 2024

In the Marketing Tech and Advertising Tech industries, data infrastructure has undergone significant transformations to keep pace with the demands of big data analytics and real-ti...

The AI Bandwagon and Unforeseen Consequences

By Wes Marsh | Oct 12, 2023

Big data technology investments, to date, have typically been underwhelming. AI, if nothing else, will be the next (very) big data technology investment. One of the big wins of gen...

Consider This Before Jumping on the Data Clean Room Bandwagon

By Claire Glisson | Sep 15, 2023

Data clean rooms are still an emerging market. We haven’t yet identified the full set of capabilities and use cases they’ll power. Before jumping on the data clean room bandwag...

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2023 Marketing Analytics Trends and Best Practices

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Data Cloud

Why Marketing Solution Providers Should Offer “Bring Your Own Cloud” to Their Brand Customers

Change is Coming to the Data Layer

The Challenges of On-Premise Data Management

Understanding the Data Infrastructure Landscape

The AI Bandwagon and Unforeseen Consequences

Consider This Before Jumping on the Data Clean Room Bandwagon

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