Data Infrastructure

Why Marketing Solution Providers Should Offer “Bring Your Own Cloud” to Their Brand Customers

By Dan Jaye | Apr 29, 2025

As a marketing solutions provider, you understand the unprecedented challenges your brand customers face: fragmented consumer data, stringent privacy regulations, and intense press...

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Revolutionizing Marketing Data Processing with MicroBatch (µBatch) Technology

By Jeff Storan | Oct 23, 2024

MicroBatch (µBatch) Processing is a game-changing approach to data handling, set to transform how marketers interact with their data streams.

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The Hidden Costs of Spark: Why Penny-Wise Might Be Pound Foolish

By Daniel Jaye | Oct 10, 2024

At first glance, Spark seems like a straightforward, cost-effective solution for data processing at scale. However, as with many things that seem too good to be true, there are hid...

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How to Build a Custom Analytics Solution

By Wes Marsh | Oct 8, 2024

Your custom solution should be able to analyze all inputs to create compelling data visualization and drive decision-making. Explore key components and capabilities of a custom ana...

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Data Processing at Scale: Why Reliability Matters More Than You Think

By Daniel Jaye | Oct 7, 2024

The need for scalable, reliable data processing systems has never been greater. Many organizations turn to Apache Spark for its ability to process large datasets in a distributed f...

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Revolutionizing Data Storage: A New Approach to Row and Columnar Architecture

By Daniel Jaye | Sep 25, 2024

Learn about Aqfer's Row-Comunar Model for data storage. This hybrid approach enables efficient compression of data to cut costs, while still allowing for lightning-fast data retri...

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Navigating the AI Revolution in Marketing

By Mitch Paletz | Sep 18, 2024

The future of marketing is very likely AI-driven. But, a strong data foundation is critical to AI success.

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An Efficient and Cost Effective Approach to Big Data Processing

By Daniel Jaye | Sep 13, 2024

In the realm of big data processing, the choice of tools and platforms can significantly impact both operational efficiency and financial outcomes. This article shares Aqfer's appr...

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The Future of AI Decisioning Platforms

By Daniel Jaye | Sep 11, 2024

To maximize AI decisioning platforms, they need to be fed the right information. When paired with data warehouses for big data processing and knowledge graphs for contextual insigh...

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Privacy and Implementation Considerations for Website Tracking

By Wes Marsh | Aug 27, 2024

As concerns about privacy and data protection increase and third party cookies depreciate in value, it's crucial to implement tracking practices that respect user rights while stil...

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