NEW RESEARCH
By| Dec 19, 2023
Aqfer customers now have the ability to efficiently collect, store, manage, analyze, and activate all of their marketing-related data on Google Cloud.
By| Oct 12, 2023
Big data technology investments, to date, have typically been underwhelming. AI, if nothing else, will be the next (very) big data technology investment. One of the big wins of gen...
By| Sep 20, 2023
Future-ready technology solutions must be secure and compliant with data security and privacy regulations. These Six Elements of Data Governance provide a helpful framework for pla...
By| Sep 15, 2023
Data clean rooms are still an emerging market. We haven’t yet identified the full set of capabilities and use cases they’ll power. Before jumping on the data clean room bandwag...
By| Aug 23, 2023
Aqfer client Clear Channel Outdoor (CCO) recently celebrated a huge achievement - launching their Data Clean Room within their RADAR suite of solutions. This new technical capabil...
By| May 17, 2023
While many modern organizations have figured out how to collect massive amounts of data, most struggle to organize, understand and act on that data. Without the right performance i...
By| May 11, 2023
Today, brands and publishers now have more identity-related data at their disposal than ever before. Because of this, identity resolution has never been more important to brands an...
By| May 4, 2023
Interested in exploring the future of marketing analytics? Based on a 2023 study that surveyed 200 leaders across the US and Europe, we've compiled major takeaways about the curre...
By| Apr 25, 2023
As data becomes more readily available to inform personalized and targeted marketing, marketing analytics are top of mind for marketing leaders. Today, marketing analytics use case...
By| Apr 18, 2023
Data clean rooms provide a secure environment for compliantly sharing brand data. As the “Cookiepocalypse” (AKA, the death of the third-party cookie) looms, brands want their p...