Data Processing

The AI Bandwagon and Unforeseen Consequences

By Wes Marsh | Oct 12, 2023

Big data technology investments, to date, have typically been underwhelming. AI, if nothing else, will be the next (very) big data technology investment. One of the big wins of gen...

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Six Elements of Data Governance

By Claire Glisson | Sep 20, 2023

Future-ready technology solutions must be secure and compliant with data security and privacy regulations. These Six Elements of Data Governance provide a helpful framework for pla...

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Consider This Before Jumping on the Data Clean Room Bandwagon

By Claire Glisson | Sep 15, 2023

Data clean rooms are still an emerging market. We haven’t yet identified the full set of capabilities and use cases they’ll power. Before jumping on the data clean room bandwag...

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Inside Clear Channel Outdoor’s Data Clean Room

By Claire Glisson | Aug 23, 2023

Aqfer client Clear Channel Outdoor (CCO) recently celebrated a huge achievement - launching their Data Clean Room within their RADAR suite of solutions. This new technical capabil...

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Understanding Modern Challenges with Marketing Analytics & Attribution

By Claire Glisson | May 17, 2023

While many modern organizations have figured out how to collect massive amounts of data, most struggle to organize, understand and act on that data. Without the right performance i...

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Webinar Recap: The Pitfalls of Not Becoming Identity Agnostic in 2023

By TJ Houpes | May 11, 2023

Today, brands and publishers now have more identity-related data at their disposal than ever before. Because of this, identity resolution has never been more important to brands an...

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Current State of Marketing Analytics Infographic

By Claire Glisson | May 4, 2023

Interested in exploring the future of marketing analytics? Based on a 2023 study that surveyed 200 leaders across the US and Europe, we've compiled major takeaways about the curre...

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2023 Marketing Analytics Trends & Best Practices

By Claire Glisson | Apr 25, 2023

As data becomes more readily available to inform personalized and targeted marketing, marketing analytics are top of mind for marketing leaders. Today, marketing analytics use case...

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Data Clean Rooms Offer Secure Data Collaboration Between Brands and Marketing Service Providers

By Claire Glisson | Apr 18, 2023

Data clean rooms provide a secure environment for compliantly sharing brand data. As the “Cookiepocalypse” (AKA, the death of the third-party cookie) looms, brands want their p...

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The Demand for (and Difficulties of) Data Harmonization

By TJ Houpes | Jan 17, 2023

Over the last decade, the sheer abundance of raw marketing data collected coupled with the wildly disparate array of sources from which it came had created an urgent need for...

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