Data Processing Archives | Page 4 of 7

2023 Marketing Analytics Trends & Best Practices

By Claire Glisson | Apr 25, 2023

As data becomes more readily available to inform personalized and targeted marketing, marketing analytics are top of mind for marketing leaders. Today, marketing analytics use case...

Data Clean Rooms Offer Secure Data Collaboration Between Brands and Marketing Service Providers

By Claire Glisson | Apr 18, 2023

Data clean rooms provide a secure environment for compliantly sharing brand data. As the “Cookiepocalypse” (AKA, the death of the third-party cookie) looms, brands want their p...

The Demand for (and Difficulties of) Data Harmonization

By TJ Houpes | Jan 17, 2023

Over the last decade, the sheer abundance of raw marketing data collected coupled with the wildly disparate array of sources from which it came had created an urgent need for...

The Cost of Marketing Data Friction

By Tom Burg | Nov 30, 2022

Had Enough of Data Friction? For all the current talk about data friction, you’d think the concept would be a complex one. It’s not. Data friction is simply the difficulty, lag...

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2023 Marketing Analytics Trends and Best Practices

Stay on top of the latest trends in Martech, Adtech, and Beyond

Data Processing

2023 Marketing Analytics Trends & Best Practices

Data Clean Rooms Offer Secure Data Collaboration Between Brands and Marketing Service Providers

The Demand for (and Difficulties of) Data Harmonization

The Cost of Marketing Data Friction

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