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The Demand for (and Difficulties of) Data Harmonization

The Demand for (and Difficulties of) Data Harmonization

By TJ Houpes | Jan 17, 2023

Over the last decade, the sheer abundance of raw marketing data collected coupled with the wildly disparate array of sources from which it came had created an urgent need for...

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The Cost of Marketing Data Friction

The Cost of Marketing Data Friction

By Dan Jaye | Nov 30, 2022

Had Enough of Data Friction?  For all the current talk about data friction, you’d think the concept would be a complex one. It’s not. Data friction is simply the difficulty, lag...

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