NEW RESEARCH
By| Jul 19, 2024
Identity resolution has never been more important - or more complicated. Explore the ideal tech stack for a future-ready identity strategy.
By| Jul 1, 2024
Let's explore the four stages of identity resolution, each building upon the last to provide marketers with increasingly powerful tools for audience targeting and personalization.
By| Jun 14, 2024
Aqfer clients can now affirmatively set partitioned cookies in preparation for Chrome's third-party cookie deprecation.
By| May 15, 2024
This post shares insights, predictions, and advice for developing a future-ready first-party data strategy, straight from the top minds in data technology across our Aqfer teams.
By| Mar 25, 2024
The identity landscape is shifting right now, and it's time to adapt or risk being left behind. As advertisers increasingly recognize the importance of owning their identity data, ...
By| Mar 6, 2024
The development of an identity strategy built to stand the test of time isn’t as simple as waving a magic wand, selecting an identity vendor, and hoping for the best. This is esp...
By| Feb 27, 2024
Aqfer is proud to announce an integration with Unified ID 2.0, an open-source identity solution that leverages encrypted email and phone number data to provide a secure identity so...
By| Jan 19, 2024
This infographic is based on the MadTech Momentum column, Considerations for a Cookieless Future. To learn more, please visit the preceding link or contact us to schedule a...
By| Oct 23, 2023
For too long, advertisers have been forced to rely on third-party providers. The time is now for advertisers to get a first-party identity spine!
By| May 11, 2023
Today, brands and publishers now have more identity-related data at their disposal than ever before. Because of this, identity resolution has never been more important to brands an...