Identity Resolution

What Google’s Privacy Pivot Really Means for Data-Driven Marketing

By Daniel Jaye | Mar 5, 2025

Google didn't cancel the cookiepocalypse – they simply repackaged it. While third-party cookies remain intact for now, Google has introduced what they're calling "consumer choice...

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The Identity Resolution Tech Stack for Marketing Service Providers

By Wes Marsh | Jul 19, 2024

Identity resolution has never been more important - or more complicated. Explore the ideal tech stack for a future-ready identity strategy.

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The Four Stages of Identity Resolution

By Claire Glisson | Jul 1, 2024

Let's explore the four stages of identity resolution, each building upon the last to provide marketers with increasingly powerful tools for audience targeting and personalization.

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Aqfer Announces Support for Partitioned Cookies

By Wes Marsh | Jun 14, 2024

Aqfer clients can now affirmatively set partitioned cookies in preparation for Chrome's third-party cookie deprecation.

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First-Party Data Predictions for a Cookieless Future

By Claire Glisson | May 15, 2024

This post shares insights, predictions, and advice for developing a future-ready first-party data strategy, straight from the top minds in data technology across our Aqfer teams.

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Charting First-Party Identity for Clients

By Wes Marsh | Mar 25, 2024

The identity landscape is shifting right now, and it's time to adapt or risk being left behind. As advertisers increasingly recognize the importance of owning their identity data, ...

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Abracadabra, Presto…Identity?

By Aaron Venar | Mar 6, 2024

The development of an identity strategy built to stand the test of time isn’t as simple as waving a magic wand, selecting an identity vendor, and hoping for the best. This is esp...

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Unified ID 2.0 Integration Supercharges Aqfer Identify Graph Capabilities

By Wes Marsh | Feb 27, 2024

Aqfer is proud to announce an integration with Unified ID 2.0, an open-source identity solution that leverages encrypted email and phone number data to provide a secure identity so...

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Seven Considerations for a Cookieless Future – An Infographic

By Wes Marsh | Jan 19, 2024

This infographic is based on the MadTech Momentum column, Considerations for a Cookieless Future. To learn more, please visit the preceding link or contact us to schedule a...

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The Future of Identity Spines…are owned by the Advertiser

By Wes Marsh | Oct 23, 2023

For too long, advertisers have been forced to rely on third-party providers. The time is now for advertisers to get a first-party identity spine!

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