NEW RESEARCH
By| Feb 14, 2025
Marketing data needs its own infrastructure. Aqfer was designed to stress test the core components that define modern marketing data infrastructure.
By| Feb 4, 2025
For years, marketing solution providers have accepted inefficiencies in their data processing workflows as the cost of doing business. Over-provisioning, rerunning failed jobs, and...
By| Sep 24, 2024
The key to combating AI hallucinations lies in diversity – not just in data, but in the very models and algorithms we use.
By| Sep 18, 2024
The future of marketing is very likely AI-driven. But, a strong data foundation is critical to AI success.
By| Sep 11, 2024
To maximize AI decisioning platforms, they need to be fed the right information. When paired with data warehouses for big data processing and knowledge graphs for contextual insigh...
By| Sep 4, 2024
AI has the potential to revolutionize how businesses interact with their customers and optimize their marketing spend. But this potential can only be fully realized with a strong f...
By| Aug 21, 2024
Reinforcement learning is a type of machine learning where an AI agent learns to make decisions by interacting with its environment. In the context of B2C marketing, this approach ...
By| Jul 10, 2024
Explore 4 key takeaways and trends from Cannes 2024. These concepts are changing the future of the MadTech industry.
By| Jul 1, 2024
Let's explore the four stages of identity resolution, each building upon the last to provide marketers with increasingly powerful tools for audience targeting and personalization.
By| Jun 25, 2024
3 lessons in Machine learning from AWS DeepRacer Global Virtual Circuit Champion Ross Williams. Learn how he built the winning model and applies his AI and Machine learning knowled...