Marketing Data Platform

Data Processing at Scale: Why Reliability Matters More Than You Think

By Daniel Jaye | Oct 7, 2024

The need for scalable, reliable data processing systems has never been greater. Many organizations turn to Apache Spark for its ability to process large datasets in a distributed f...

Read More

Revolutionizing Data Storage: A New Approach to Row and Columnar Architecture

By Daniel Jaye | Sep 25, 2024

Learn about Aqfer's Row-Comunar Model for data storage. This hybrid approach enables efficient compression of data to cut costs, while still allowing for lightning-fast data retri...

Read More

Using Diverse Models to Overcome AI Hallucinations

By Daniel Jaye | Sep 24, 2024

The key to combating AI hallucinations lies in diversity – not just in data, but in the very models and algorithms we use.

Read More

Outsourcing, Partnering and Buy-to-Build: The Scalable Way to Build Technology

By Claire Glisson | May 13, 2024

MadTech CTOs and technology leaders are constantly faced with the critical decisions around how to bring new technology products to life. Between the resource-intensive option of b...

Read More

Change is Coming to the Data Layer

By Wes Marsh | Feb 22, 2024

Choosing the right data infrastructure for your business depends on various factors, such as your data requirements, budget, scalability needs, and existing IT infrastructure.

Read More

Aqfer Now Available on Google Cloud Marketplace

By Wes Marsh | Dec 19, 2023

Aqfer customers now have the ability to efficiently collect, store, manage, analyze, and activate all of their marketing-related data on Google Cloud.

Read More

The AI Bandwagon and Unforeseen Consequences

By Wes Marsh | Oct 12, 2023

Big data technology investments, to date, have typically been underwhelming. AI, if nothing else, will be the next (very) big data technology investment. One of the big wins of gen...

Read More

Inside Clear Channel Outdoor’s Data Clean Room

By Claire Glisson | Aug 23, 2023

Aqfer client Clear Channel Outdoor (CCO) recently celebrated a huge achievement - launching their Data Clean Room within their RADAR suite of solutions. This new technical capabil...

Read More

Extending Data Activation Capabilities with LiveRamp

By Wes Marsh | Aug 21, 2023

Aqfer is announcing a new partnership with LiveRamp, the data collaboration platform of choice for the world's most innovative companies.

Read More

The 411 on Aqfer’s Data Privacy, Security, and Compliance Framework

By Claire Glisson | Jun 6, 2023

Unless you’ve been living under a rock, you’ve seen recent reports of billion+ dollar GDPR noncompliance fines for technology giants like Google and Meta. Data privacy and...

Read More