×
×
×

NEW RESEARCH

The 2024 Tech Pro’s Guide to Data-Powered Marketing – Download Now

×
×
×

NEW WHITEPAPER

2023 Marketing Analytics Trends and Best Practices

×
×
×

Aqfer Insights

Stay on top of the latest trends in Martech, Adtech, and Beyond

Subscribe to follow the news on what’s happening in the marketing data ecosystem.

This field is for validation purposes and should be left unchanged.

  • Solutions
    • Data Collection
    • Big Data Processing
    • Identity Resolution
  • Use Cases
  • Industries
    • Marketing Solution Providers
    • Systems Integrators
    • Digital Media
  • About
    • Team
    • Partners
  • Resources
    • Blog
    • Deep Dives
    • Integrations
    • Glossary
  • Pricing
  • Contact

Martech

  • Growth Strategies
  • News
  • On The Horizon
  • Product Innovations
  • Tech Corner
  • Trends & Insights
Why Marketing Solution Providers Should Offer “Bring Your Own Cloud” to Their Brand Customers

Why Marketing Solution Providers Should Offer “Bring Your Own Cloud” to Their Brand Customers

By Dan Jaye | Apr 29, 2025
As a marketing solutions provider, you understand the unprecedented challenges your brand customers face: fragmented consumer data, stringent privacy regulations, and intense press...
Read More
Reflections on The FTC’s Data Clean Room Post

Reflections on The FTC’s Data Clean Room Post

By Wes Marsh | Nov 22, 2024
"The Emperor has No Clothes!" -- FTC blog, November 2024. Okay, that's not exactly what they said, but it captures the essence of the Federal Trade Commission's blog post about Dat...
Read More
Navigating the AI Revolution in Marketing

Navigating the AI Revolution in Marketing

By Mitch Paletz | Sep 18, 2024
The future of marketing is very likely AI-driven. But, a strong data foundation is critical to AI success.
Read More
Reinventing the Wheel: How Korrelate Used Behavioral Targeting to Transform Car Marketing

Reinventing the Wheel: How Korrelate Used Behavioral Targeting to Transform Car Marketing

By Dan Jaye | Aug 8, 2024
During his time at Korrelate, Daniel Jaye and his team made some groundbreaking discoveries that challenged conventional wisdom in the automotive marketing space.
Read More
Summer 2024’s Most Controversial Topics in AdTech and MarTech

Summer 2024’s Most Controversial Topics in AdTech and MarTech

By Claire Glisson | Jul 24, 2024
From the AI bandwagon to privacy woes to the ever-evolving Cookiepocalypse drama, there are a ton of contentious topics in the AdTech and MarTech industries to stay on top of. Thes...
Read More
How to Use Data to Develop Customer-Centric Experiences

How to Use Data to Develop Customer-Centric Experiences

By Claire Glisson | Jun 27, 2024
As brands scramble to deliver customer-centric experiences, the onus is on marketing solution providers to empower their brand customers. It’s never been more important to inves...
Read More
Tagging Beyond the Website: Apps, CTV, and More

Tagging Beyond the Website: Apps, CTV, and More

By Claire Glisson | Apr 9, 2024
While website tagging remains crucial, businesses must expand their tagging strategies to encompass mobile apps, connected TV (CTV), and other emerging channels. By doing so, compa...
Read More
6 Strategies to Support Sustainable Growth for MadTech Products

6 Strategies to Support Sustainable Growth for MadTech Products

By Claire Glisson | Mar 28, 2024
A once fast-growing and well-funded technology landscape has given way to an environment marked by increased scrutiny and board-mandated directives to prioritize sustainability and...
Read More
For MADTech Providers, Speed to Market is Critical

For MADTech Providers, Speed to Market is Critical

By Wes Marsh | Aug 30, 2023
There is a way to accelerate the roadmap and increase speed to market, by separating valuable effort on unique IP from much of the table stakes data infrastructure work that’s al...
Read More
Data Collection and Activation Infographic

Data Collection and Activation Infographic

By Claire Glisson | Jul 27, 2023
Interested in exploring the future of marketing analytics? Based on a 2023 study that surveyed 200 leaders across the US and Europe, we've compiled major takeaways about the curre...
Read More
Company

About us

Careers

Partners

Blog

Contact

Privacy Policy

Product

Marketing Data Platform

Universal Tag Platform

Graph Manager

Real-Time API

Integrations

Resources

 

Contact Us

Aqfer Inc.,

9100 Conroy Windermere Rd.

Suite 200

Windermere, FL 34786


(646) 535-5351

info@aqfer.com
  • Follow
  • Follow

© 2024 All Rights Reserved By Aqfer