Martech

Reflections on The FTC’s Data Clean Room Post

By Wes Marsh | Nov 22, 2024

"The Emperor has No Clothes!" -- FTC blog, November 2024. Okay, that's not exactly what they said, but it captures the essence of the Federal Trade Commission's blog post about Dat...

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Navigating the AI Revolution in Marketing

By Mitch Paletz | Sep 18, 2024

The future of marketing is very likely AI-driven. But, a strong data foundation is critical to AI success.

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Reinventing the Wheel: How Korrelate Used Behavioral Targeting to Transform Car Marketing

By Tom Burg | Aug 8, 2024

During his time at Korrelate, Daniel Jaye and his team made some groundbreaking discoveries that challenged conventional wisdom in the automotive marketing space.

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Summer 2024’s Most Controversial Topics in AdTech and MarTech

By Claire Glisson | Jul 24, 2024

From the AI bandwagon to privacy woes to the ever-evolving Cookiepocalypse drama, there are a ton of contentious topics in the AdTech and MarTech industries to stay on top of. Thes...

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How to Use Data to Develop Customer-Centric Experiences

By Claire Glisson | Jun 27, 2024

As brands scramble to deliver customer-centric experiences, the onus is on marketing solution providers to empower their brand customers. It’s never been more important to inves...

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Tagging Beyond the Website: Apps, CTV, and More

By Claire Glisson | Apr 9, 2024

While website tagging remains crucial, businesses must expand their tagging strategies to encompass mobile apps, connected TV (CTV), and other emerging channels. By doing so, compa...

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6 Strategies to Support Sustainable Growth for MadTech Products

By Claire Glisson | Mar 28, 2024

A once fast-growing and well-funded technology landscape has given way to an environment marked by increased scrutiny and board-mandated directives to prioritize sustainability and...

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For MADTech Providers, Speed to Market is Critical

By Wes Marsh | Aug 30, 2023

There is a way to accelerate the roadmap and increase speed to market, by separating valuable effort on unique IP from much of the table stakes data infrastructure work that’s al...

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Data Collection and Activation Infographic

By Claire Glisson | Jul 27, 2023

Interested in exploring the future of marketing analytics? Based on a 2023 study that surveyed 200 leaders across the US and Europe, we've compiled major takeaways about the curre...

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