Third-Party

What Google’s Privacy Pivot Really Means for Data-Driven Marketing

By Daniel Jaye | Mar 5, 2025

Google didn't cancel the cookiepocalypse – they simply repackaged it. While third-party cookies remain intact for now, Google has introduced what they're calling "consumer choice...

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Harnessing the Power of Data Enrichment: Transforming Insights into Actionable Use Cases

By Wes Marsh | Sep 3, 2024

Unlock the strategic advantage of data enrichment. By enhancing your data with additional layers of information, you can improve customer engagement, optimize market segmentation, ...

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An Introduction to Website Tracking

By Claire Glisson | Aug 14, 2024

Explore the essentials of website and app tracking. This is especially important given the uncertain future for third-party cookies. This post is part 1 in a 3 part series on digit...

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Reactions to the Cookiepocalypse Cancellation

By Claire Glisson | Aug 14, 2024

Google finally announced a full cancellation of the Cookiepocalypse. This decision elicited a variety of reactions from the MadTech industry. Get a full recap of industry thoughts ...

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Google Cancels Cookiepocalypse – Now What?

By Wes Marsh | Jul 23, 2024

Google's announcement of canceling the deprecation of third-party cookies took many by surprise. See what it means for the industry at large.

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In Anticipation of Further Delays to Google’s Cookie Deprecation Timeline

By Claire Glisson | Jul 15, 2024

For the past 3+ years, Google's plans to phase out third-party cookies have been a focal point of the MadTech landscape. Here's what the adtech industry should focus on to remain c...

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The Four Stages of Identity Resolution

By Claire Glisson | Jul 1, 2024

Let's explore the four stages of identity resolution, each building upon the last to provide marketers with increasingly powerful tools for audience targeting and personalization.

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3 Dire Consequences of Failure to Prepare For Cookie Partitioning

By Wes Marsh | Jun 18, 2024

MadTech companies must prepare for cookie partitioning… or prepare for their customers to flock to competitors who are ready for cookie partitioning. The clock is ticking, and th...

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Yet Another Delay in the Cookie Deprecation Timeline

By Claire Glisson | May 14, 2024

If there’s one thing digital marketers and advertisers can count on, it’s the instability of Google’s cookie deprecation timeline. Since the first announcement of the death o...

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Third-Party Cookies: Not Disappearing, But Undergoing Transformation

By Daniel Jaye | Apr 2, 2024

Contrary to popular belief, third-party cookies, which are extensively used for tracking users across websites, are not being phased out. Instead, they are undergoing a significant...

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