Universal Tag Archives

Privacy and Implementation Considerations for Website Tracking

By Wes Marsh | Aug 27, 2024

As concerns about privacy and data protection increase and third party cookies depreciate in value, it's crucial to implement tracking practices that respect user rights while stil...

Website Tracking Techniques

By Wes Marsh | Aug 23, 2024

Website tracking is crucial for making data-driven decisions, optimizing user experiences, and improving marketing. Discover important techniques for implementing future-ready webs...

Charting First-Party Identity for Clients

By Wes Marsh | Mar 25, 2024

The identity landscape is shifting right now, and it's time to adapt or risk being left behind. As advertisers increasingly recognize the importance of owning their identity data, ...

What Brands and MSPs Need To Know About First-Party Tagging

By Claire Glisson | May 1, 2023

The future of identity is marketer owned and managed. Brands will establish and maintain their own first party identity profiles for each and every visitor and customer. As brands ...

The Unraveling of CNAME Cloaking

By TJ Houpes | Mar 16, 2023

CNAME cloaking puts you at risk of violating consumer privacy regulations, which is why Apple has instituted mitigation efforts against it in Safari. But when used properly, CNAME ...

Aqfer Announces New User Interface and Enhanced Features in Portal 2.0

By TJ Houpes | Mar 9, 2023

With one of our largest updates in years, Aqfer's new Portal 2.0 delivers an intuitive UI, streamlined tag creation, reusable tag templates, a sandbox for MDP jobs, and lots of qua...

First-Party Data is the Key to Current and Future Marketing & Advertising Success

By Wes Marsh | Oct 11, 2022

If your organization uses digital marketing or advertising content as part of its larger marketing strategy, you’ve most certainly heard the term ‘Cookiepocalypse’ – the nickname...

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Universal Tag

Privacy and Implementation Considerations for Website Tracking

Website Tracking Techniques

Charting First-Party Identity for Clients

What Brands and MSPs Need To Know About First-Party Tagging

The Unraveling of CNAME Cloaking

Aqfer Announces New User Interface and Enhanced Features in Portal 2.0

First-Party Data is the Key to Current and Future Marketing & Advertising Success

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