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Aqfer’s service gives customers the ability to efficiently collect, store, manage, analyze, and activate all of their marketing-related data on Google Cloud
WINDERMERE, Fla., December 19, 2023 — Aqfer, the world’s leading Marketing Data Platform-as-a-Service, today announced its availability on Google Cloud Marketplace, providing customers with its Marketing Data Platform (MDP), a cloud-based data lakehouse solution that allows companies to collect, store, manage, analyze, and activate all of their marketing-related data.
Google Cloud Marketplace enables users to quickly deploy functional software packages that run on Google Cloud infrastructure. Google Cloud Marketplace allows customers to easily start up a familiar software package with services like Compute Engine or Cloud Storage, with no manual configuration required.
“Bringing Aqfer to Google Cloud Marketplace will help customers quickly deploy, manage, and grow the Marketing Data Platform on Google Cloud’s trusted, global infrastructure,” said Dai Vu, Managing Director, Marketplace & ISV GTM Programs at Google Cloud. “Aqfer can now securely scale and support customers on their digital transformation journeys.”
Bringing Aqfer to Google Cloud Marketplace will help customers quickly deploy, manage, and grow the Marketing Data Platform on Google Cloud’s trusted, global infrastructure.
Aqfer MDP serves as a centralized data repository and management system for all types of zero-, first-, second-, and third-party marketing data. Its proprietary architecture uses modern big data and cloud technologies that allow it to handle massive data volumes in a scalable and cost-effective manner, all while giving users complete control over their data. Aqfer MDP is designed to simplify, support, and enhance:
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- big data management
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- real-time data access and activation
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- cross-device identity resolution and graphing
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- multi-touch attribution
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- audience retargeting
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- secure data collaboration
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“Aqfer Marketing Data Platform’s availability on Google Cloud Marketplace is a huge step in further growing the adoption of Aqfer’s cost-effective, future-ready marketing data solutions,” said Marc Sabatini, Chief Strategy Officer at Aqfer. “Availability on Google Cloud Marketplace is emblematic of Aqfer’s continued growth and success, and we’re thrilled to make Aqfer MDP available to Google Cloud’s customers to help them address today’s marketing data-related challenges.”
Aqfer’s solutions help users improve identity match rates, create a unified view of the consumer, reach and engage a wider audience, and cost-effectively manage massive volumes of marketing-related data. To learn more about Aqfer MDP and other Aqfer products, visit www.aqfer.com/platform.