NEW RESEARCH
By| Jun 4, 2024
Meet the team of AI bots powering modern digital experiences. Learn how AI bots work and evolve together and explore a real-world marketing data application.
By| Mar 19, 2024
Product managers and chief product officers in the MADTech space face a paradigm shift that demands a new approach to product development and integration. The key to thriving in th...
By| Oct 12, 2023
Big data technology investments, to date, have typically been underwhelming. AI, if nothing else, will be the next (very) big data technology investment. One of the big wins of gen...
By| Jul 27, 2023
Interested in exploring the future of marketing analytics? Based on a 2023 study that surveyed 200 leaders across the US and Europe, we've compiled major takeaways about the curre...
By| Jul 18, 2023
As the third-party cookie apocalypse looms, technology leaders have already started implementing first-party data strategies. While techniques for collecting and activating first-p...