Interested in exploring the future of marketing analytics? Based on a 2023 study that surveyed 200 leaders across the US and Europe, we've compiled major takeaways about the curre...
Meta’s been in the news a lot lately for reasons they’d rather not be famous for: privacy violations. Yesterday’s announcement that Meta was recently fined $1.3B for violatin...
The future of identity is marketer owned and managed. Brands will establish and maintain their own first party identity profiles for each and every visitor and customer. As brands ...
Had Enough of Data Friction? For all the current talk about data friction, you’d think the concept would be a complex one. It’s not. Data friction is simply the difficulty, lag...