NEW RESEARCH
By| Dec 13, 2023
These seven areas can help business leaders test their readiness for Chrome's third-party cookie deprecation that starts in 2025.
By| Sep 20, 2023
Today's data security and privacy landscape can be difficult to navigate. From evolving regulatory requirements to data breaches, get ahead of data security and privacy challenges ...
By| Aug 18, 2023
Multi-touch attribution and deduplicated reach have been the holy grail for marketers and advertisers for many years. This intelligence helps marketers assess ROI and conduct cross...
By| Jul 27, 2023
Interested in exploring the future of marketing analytics? Based on a 2023 study that surveyed 200 leaders across the US and Europe, we've compiled major takeaways about the curre...
By| Jul 8, 2023
An in-depth study of how cookies work with in-depth examples of cookies enabling user tracking with examples from Amazon's home page.
By| May 23, 2023
Meta’s been in the news a lot lately for reasons they’d rather not be famous for: privacy violations. Yesterday’s announcement that Meta was recently fined $1.3B for violatin...
By| May 1, 2023
The future of identity is marketer owned and managed. Brands will establish and maintain their own first party identity profiles for each and every visitor and customer. As brands ...
By| Nov 30, 2022
Had Enough of Data Friction? For all the current talk about data friction, you’d think the concept would be a complex one. It’s not. Data friction is simply the difficulty, lag...