Data Storage

Revolutionizing Data Storage: A New Approach to Row and Columnar Architecture

By Daniel Jaye | Sep 25, 2024

Learn about Aqfer's Row-Comunar Model for data storage. This hybrid approach enables efficient compression of data to cut costs, while still allowing for lightning-fast data retri...

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Navigating Unforeseen Cost Escalation on Snowflake Data Cloud

By Wes Marsh | Mar 26, 2024

Many businesses who’ve migrated to Snowflake, often encounter unexpected cost escalation. This article unpacks Snowflake's cost structure, its broken promise of scalability and c...

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Choosing the Right Data Infrastructure for Your Business

By Wes Marsh | Mar 16, 2024

Choosing the right data infrastructure for your business depends on various factors, such as your data requirements, budget, scalability needs, and existing IT infrastructure.

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The Challenges of On-Premise Data Management

By Wes Marsh | Jan 26, 2024

In the ever-evolving landscape of marketing and advertising technology, the challenges posed by on-premises (on-prem) data management have become increasingly apparent. Legacy on-p...

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Understanding the Data Infrastructure Landscape

By Wes Marsh | Jan 26, 2024

In the Marketing Tech and Advertising Tech industries, data infrastructure has undergone significant transformations to keep pace with the demands of big data analytics and real-ti...

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Aqfer Now Available on Google Cloud Marketplace

By Wes Marsh | Dec 19, 2023

Aqfer customers now have the ability to efficiently collect, store, manage, analyze, and activate all of their marketing-related data on Google Cloud.

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Six Elements of Data Governance

By Claire Glisson | Sep 20, 2023

Future-ready technology solutions must be secure and compliant with data security and privacy regulations. These Six Elements of Data Governance provide a helpful framework for pla...

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Consider This Before Jumping on the Data Clean Room Bandwagon

By Claire Glisson | Sep 15, 2023

Data clean rooms are still an emerging market. We haven’t yet identified the full set of capabilities and use cases they’ll power. Before jumping on the data clean room bandwag...

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Inside Clear Channel Outdoor’s Data Clean Room

By Claire Glisson | Aug 23, 2023

Aqfer client Clear Channel Outdoor (CCO) recently celebrated a huge achievement - launching their Data Clean Room within their RADAR suite of solutions. This new technical capabil...

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RampUp 2023 Reflections: Next-Gen Marketing Data Challenges & Solutions

By Claire Glisson | Mar 8, 2023

Team Aqfer’s reflections on LiveRamp’s RampUp 2023, featuring insights on the future of data-powered marketing. Explore key takeaways around data collaboration and harmonizatio...

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