Partner

Harnessing the Power of Data Enrichment: Transforming Insights into Actionable Use Cases

By Wes Marsh | Sep 3, 2024

Unlock the strategic advantage of data enrichment. By enhancing your data with additional layers of information, you can improve customer engagement, optimize market segmentation, ...

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Outsourcing, Partnering and Buy-to-Build: The Scalable Way to Build Technology

By Claire Glisson | May 13, 2024

MadTech CTOs and technology leaders are constantly faced with the critical decisions around how to bring new technology products to life. Between the resource-intensive option of b...

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Building for a Composable Future

By Claire Glisson | Mar 19, 2024

Product managers and chief product officers in the MADTech space face a paradigm shift that demands a new approach to product development and integration. The key to thriving in th...

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Understanding the Data Infrastructure Landscape

By Wes Marsh | Jan 26, 2024

In the Marketing Tech and Advertising Tech industries, data infrastructure has undergone significant transformations to keep pace with the demands of big data analytics and real-ti...

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The Future of Identity Spines…are owned by the Advertiser

By Wes Marsh | Oct 23, 2023

For too long, advertisers have been forced to rely on third-party providers. The time is now for advertisers to get a first-party identity spine!

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Aqfer Announces Integration with 5×5 Data Co-Op

By Wes Marsh | Oct 10, 2023

With this partnership, 5x5 Data Co-Op will enable clients to bridge identities with other co-op members to broaden their audiences.

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Aqfer and Acxiom Partner to Deliver Data-Driven Customer Intelligence for Marketers

By Wes Marsh | Oct 5, 2023

Acxiom’s rich customer insights are now available in Aqfer Marketing Data Platform-as-a-Service Aqfer, the world's first and only Marketing-Data-Platform-as-a-Service (MDPaaS),...

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8 Data Security and Privacy Best Practices Infographic

By Claire Glisson | Sep 20, 2023

Today's data security and privacy landscape can be difficult to navigate. From evolving regulatory requirements to data breaches, get ahead of data security and privacy challenges ...

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Consider This Before Jumping on the Data Clean Room Bandwagon

By Claire Glisson | Sep 15, 2023

Data clean rooms are still an emerging market. We haven’t yet identified the full set of capabilities and use cases they’ll power. Before jumping on the data clean room bandwag...

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For MADTech Providers, Speed to Market is Critical

By Wes Marsh | Aug 30, 2023

There is a way to accelerate the roadmap and increase speed to market, by separating valuable effort on unique IP from much of the table stakes data infrastructure work that’s al...

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