Product Innovations

Revolutionizing Data Storage: A New Approach to Row and Columnar Architecture

By Daniel Jaye | Sep 25, 2024

Learn about Aqfer's Row-Comunar Model for data storage. This hybrid approach enables efficient compression of data to cut costs, while still allowing for lightning-fast data retri...

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Aqfer Announces Support for Partitioned Cookies

By Wes Marsh | Jun 14, 2024

Aqfer clients can now affirmatively set partitioned cookies in preparation for Chrome's third-party cookie deprecation.

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Charting First-Party Identity for Clients

By Wes Marsh | Mar 25, 2024

The identity landscape is shifting right now, and it's time to adapt or risk being left behind. As advertisers increasingly recognize the importance of owning their identity data, ...

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Inside Clear Channel Outdoor’s Data Clean Room

By Claire Glisson | Aug 23, 2023

Aqfer client Clear Channel Outdoor (CCO) recently celebrated a huge achievement - launching their Data Clean Room within their RADAR suite of solutions. This new technical capabil...

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Extending Data Activation Capabilities with LiveRamp

By Wes Marsh | Aug 21, 2023

Aqfer is announcing a new partnership with LiveRamp, the data collaboration platform of choice for the world's most innovative companies.

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The 411 on Aqfer’s Data Privacy, Security, and Compliance Framework

By Claire Glisson | Jun 6, 2023

Unless you’ve been living under a rock, you’ve seen recent reports of billion+ dollar GDPR noncompliance fines for technology giants like Google and Meta. Data privacy and...

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Aqfer Announces New User Interface and Enhanced Features in Portal 2.0

By TJ Houpes | Mar 9, 2023

With one of our largest updates in years, Aqfer's new Portal 2.0 delivers an intuitive UI, streamlined tag creation, reusable tag templates, a sandbox for MDP jobs, and lots of qua...

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Getting Started with Aqfer

By Wes Marsh | Sep 22, 2022

So you're thinking about building with Aqfer to help improve your tech stack, but not quite sure how to get started or what to expect for your onboarding? No worries, we’re here...

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