NEW RESEARCH
By| May 3, 2024
As others are waking up to the benefits of zero copy infrastructure, Aqfer has empowered organizations to bring apps to their data for years.
By| Apr 15, 2024
Data infrastructure decisions depend on factors like data requirements, budget, scalability needs, and existing IT infrastructure. Continue reading to explore 6 considerations ...
By| Mar 28, 2024
A once fast-growing and well-funded technology landscape has given way to an environment marked by increased scrutiny and board-mandated directives to prioritize sustainability and...
By| Mar 26, 2024
Tech leaders are constantly grappling with the question of when to migrate their on-prem systems to the cloud. It depends on several factors.
By| Mar 13, 2024
Personalization, powered by real-time data activation, helps marketing service providers improve customer engagement via tailored marketing messaging and experiences.
By| Jan 19, 2024
This infographic is based on the MadTech Momentum column, Considerations for a Cookieless Future. To learn more, please visit the preceding link or contact us to schedule a...
By| Dec 13, 2023
These seven areas can help business leaders test their readiness for Chrome's third-party cookie deprecation that starts in 2025.
By| Aug 21, 2023
Aqfer is announcing a new partnership with LiveRamp, the data collaboration platform of choice for the world's most innovative companies.
By| Jul 27, 2023
Interested in exploring the future of marketing analytics? Based on a 2023 study that surveyed 200 leaders across the US and Europe, we've compiled major takeaways about the curre...
By| Jul 18, 2023
As the third-party cookie apocalypse looms, technology leaders have already started implementing first-party data strategies. While techniques for collecting and activating first-p...