Data Infrastructure

Building for a Composable Future

By Claire Glisson | Mar 19, 2024

Product managers and chief product officers in the MADTech space face a paradigm shift that demands a new approach to product development and integration. The key to thriving in th...

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The Technical Requirements of Real-Time Data Processing

By Claire Glisson | Mar 18, 2024

As marketing service providers (MSPs), you understand the power of real-time data – for generating better insights, for delivering personalized experiences, and for maintaining a...

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Choosing the Right Data Infrastructure for Your Business

By Wes Marsh | Mar 16, 2024

Choosing the right data infrastructure for your business depends on various factors, such as your data requirements, budget, scalability needs, and existing IT infrastructure.

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Change is Coming to the Data Layer

By Wes Marsh | Feb 22, 2024

Choosing the right data infrastructure for your business depends on various factors, such as your data requirements, budget, scalability needs, and existing IT infrastructure.

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The Challenges of On-Premise Data Management

By Wes Marsh | Jan 26, 2024

In the ever-evolving landscape of marketing and advertising technology, the challenges posed by on-premises (on-prem) data management have become increasingly apparent. Legacy on-p...

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Understanding the Data Infrastructure Landscape

By Wes Marsh | Jan 26, 2024

In the Marketing Tech and Advertising Tech industries, data infrastructure has undergone significant transformations to keep pace with the demands of big data analytics and real-ti...

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Aqfer Now Available on Google Cloud Marketplace

By Wes Marsh | Dec 19, 2023

Aqfer customers now have the ability to efficiently collect, store, manage, analyze, and activate all of their marketing-related data on Google Cloud.

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Data Clean Rooms Offer Secure Data Collaboration Between Brands and Marketing Service Providers

By Claire Glisson | Apr 18, 2023

Data clean rooms provide a secure environment for compliantly sharing brand data. As the “Cookiepocalypse” (AKA, the death of the third-party cookie) looms, brands want their p...

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The True Costs of Technical Debt (and How to Avoid it)

By Claire Glisson | Mar 15, 2023

The term “technical debt” is used to describe the cost of making technical decisions with a short-term mindset. While short-term solutions provide temporary fixes that allow pr...

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Mitigate Risk and Accelerate Growth with a Buy-to-Build Strategy

By Dan Jaye | Jan 13, 2023

Today, marketing data is critical to the success of any business. Businesses can use it to tailor their marketing campaigns to their target audiences and understand their...

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