Marketing Data Platform Archives | Page 2 of 3

Understanding Modern Challenges with Marketing Analytics & Attribution

By Claire Glisson | May 17, 2023

While many modern organizations have figured out how to collect massive amounts of data, most struggle to organize, understand and act on that data. Without the right performance i...

Aqfer Announces New User Interface and Enhanced Features in Portal 2.0

By TJ Houpes | Mar 9, 2023

With one of our largest updates in years, Aqfer's new Portal 2.0 delivers an intuitive UI, streamlined tag creation, reusable tag templates, a sandbox for MDP jobs, and lots of qua...

Mitigate Risk and Accelerate Growth with a Buy-to-Build Strategy

By Tom Burg | Jan 13, 2023

Today, marketing data is critical to the success of any business. Businesses can use it to tailor their marketing campaigns to their target audiences and understand their...

The Cost of Marketing Data Friction

By Tom Burg | Nov 30, 2022

Had Enough of Data Friction? For all the current talk about data friction, you’d think the concept would be a complex one. It’s not. Data friction is simply the difficulty, lag...

Getting Started with Aqfer

By Wes Marsh | Sep 22, 2022

So you're thinking about building with Aqfer to help improve your tech stack, but not quite sure how to get started or what to expect for your onboarding? No worries, we’re here...

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2023 Marketing Analytics Trends and Best Practices

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Marketing Data Platform

Understanding Modern Challenges with Marketing Analytics & Attribution

Aqfer Announces New User Interface and Enhanced Features in Portal 2.0

Mitigate Risk and Accelerate Growth with a Buy-to-Build Strategy

The Cost of Marketing Data Friction

Getting Started with Aqfer

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